Why Your Etsy Listings Get Views but No Sales

Most Etsy sellers eventually ask why Etsy listings get views but no sales, especially when traffic looks healthy but the shop balance doesn’t move. This usually comes down to weak listing photos, unclear descriptions, poor pricing, or keywords that attract the wrong buyers rather than your ideal customers ready to purchase.

In other words, shoppers are finding you but not getting enough trust or clarity to hit “Buy now.” Factors like missing social proof (reviews), high shipping costs, slow processing times, and uncompetitive offers can quietly kill conversions. In this guide, you’ll learn how to diagnose each of these issues step by step and finally turn those Etsy listings get views but no sales problems into consistent orders.

What “views but no sales” really means on Etsy

How to check your real conversion rate in Etsy stats

When you see “views but no sales” on Etsy, what you are really looking at is a conversion rate problem. People are finding your listing, but something is stopping them from buying. To understand how serious it is, you need to look at your actual conversion rate inside Etsy stats, not just guess from a few days of traffic.

In your Shop Manager, open Stats, then choose a time frame that gives you enough data, like the last 30 or 90 days. Look at Visits (unique shoppers) and Orders. Your conversion rate is:

Orders ÷ Visits × 100

Etsy also shows a conversion rate metric in some views, but it is still based on the same idea: how many people who visit actually place an order. Check this at shop level and also for individual listings. A listing with lots of visits and zero orders over weeks or months is a clear sign that something in that listing is not convincing buyers.

What’s a normal conversion rate on Etsy vs. “problem” territory

Conversion rates vary by niche and price point, but many healthy Etsy shops sit roughly in the 1–5 percent range over time. Lower priced, impulse‑friendly items may convert higher, while expensive or custom pieces may convert lower but still be profitable.

As a rough guide for most handmade and vintage shops:

Around 2–3 percent is often considered solid and normal.
Above 4–5 percent is strong and usually means your listing and audience match well.
Below about 1 percent for a long period can signal that something is off, especially if you have a decent number of visits.

Do not panic over a single day or a handful of visits. Conversion rate only becomes meaningful when you have enough traffic to smooth out random behavior.

When you should actually start worrying about views that don’t convert

It is time to pay closer attention when:

A listing has 100+ visits and no orders over several weeks.
Your overall shop conversion stays under about 1 percent for at least a month.
You see a big jump in views from search or social, but orders do not move at all.

That pattern usually means one of three things: the wrong shoppers are finding you, your offer does not feel worth the price, or something in the photos, description, or policies is making people hesitate. The good news is that this is fixable. Once you know your real conversion rate, you can start testing changes with a clear goal: nudging that percentage up, even a little, so more of those hard‑earned views turn into actual Etsy sales.

Are your Etsy photos turning views into clicks and buys?

How your first thumbnail photo affects clicks and trust

On Etsy, your first photo is your storefront window. It is the image shoppers see in search results, on category pages, and in your shop grid, so it has a huge impact on both clicks and trust.

Etsy recommends using a horizontal or square image with enough space around the product so it crops well into a square thumbnail. If your main photo is too tight or vertical, Etsy’s automatic crop can cut off parts of your item, which makes it look messy and less clickable.

Clear, well‑lit thumbnails also help buyers feel confident that what they see is what they will get. Etsy’s own guidance stresses simple backgrounds, good lighting, and sharp focus so shoppers can quickly understand the product and its quality.

Think of your first photo as a promise: “This is exactly what you’ll receive.” If that promise feels fuzzy, dark, or confusing, people keep scrolling instead of clicking.

Common photo mistakes that scare buyers away

A lot of “views but no sales” problems start with small photo issues that quietly push people away. Some of the most common are:

Dark or yellow lighting. Poor light hides details and makes colors look wrong. Etsy recommends bright, even light, ideally natural light or softbox lighting, to show true color and texture.
Busy or cluttered backgrounds. If the eye has to work to find the product, shoppers lose interest. A clean, neutral background keeps the focus on what you sell.
Blurry or shaky images. Out‑of‑focus photos feel unprofessional and make buyers worry about quality. Etsy suggests stabilizing your camera with a tripod or solid surface.
Product cropped off in the thumbnail. If part of the item is missing in search results, people may assume the listing is low effort or confusing.
Heavy text overlays or collages in the first image. Etsy’s latest listing advice recommends avoiding text overlays and collages in the main thumbnail, because they can look spammy and reduce clarity.

Each of these mistakes chips away at trust. Even if your product is great, shoppers will often choose a clearer, cleaner listing right next to yours.

Simple photo upgrades you can do at home without fancy gear

The good news: you do not need a studio to create Etsy‑worthy photos. A few simple tweaks at home can dramatically improve clicks and sales:

Use window light. Set your product a couple of feet from a bright window, with the light coming from the side. If it is harsh, soften it with a sheer curtain or thin white sheet. This follows Etsy’s own recommendation to use indirect, diffused light for accurate color.
Create a simple background. A sheet of white poster board, foam board, or a light‑colored wall makes an excellent backdrop. Keep it consistent across your listings so your shop looks cohesive.
Stabilize your camera. Prop your phone on a stack of books or use an inexpensive tripod. This alone can fix a lot of blur.
Shoot a bit wider than you think. Leave extra space around the product so you can crop it nicely into Etsy’s horizontal thumbnail without cutting anything off.
Do light editing only. Use your phone’s built‑in editor to gently brighten, increase contrast, and correct warmth so the item looks true to life, not filtered.

Small, thoughtful improvements to your Etsy photos can turn “nice idea, but I’ll pass” into “wow, add to cart” with the same product and the same price.

Product titles and keywords: attracting the right shoppers, not random clicks

When “wrong traffic” is the reason you get views but no sales

If you are getting plenty of Etsy views but almost no orders, there is a good chance your keywords are pulling in the wrong traffic. That means people are finding your listing in search, but what they see is not what they actually wanted to buy.

Common signs of wrong traffic:

Lots of impressions and views, but very low clicks from search results.
Decent clicks, but almost no add‑to‑carts or favorites.
Messages like “Does this come in a totally different style/size/material?” that your listing does not offer.

Often this happens when you use broad or trendy keywords that do not match your exact product. For example, using “wedding gift” on a very niche item can bring in shoppers who want something more traditional or higher‑end than what you sell. The search engine did its job; the match just was not specific enough.

Your goal is not “as many views as possible.” Your goal is the right views from people who are already close to buying what you offer.

How to see which keywords are bringing the wrong audience

Etsy gives you helpful clues inside Shop Stats. In your Shop Manager, open Stats, then look at:

How shoppers found you → Etsy search to see the search terms that led to your listings.
Scroll down to see which keywords are sending traffic to each listing and how many visits they bring.

Now compare those keywords with behavior:

Do some terms bring a lot of visits but almost no orders or favorites?
Are people landing on a listing for “gold hoop earrings” from a keyword like “tiny nose ring”?

Those are red flags that the keyword is attracting the wrong audience. Keep a simple list of:

Keywords that bring good traffic and sales (keep and build on these).
Keywords that bring traffic but no sales (test or remove these).

Tweaking titles, tags, and attributes so your views are better qualified

Once you know which keywords are off, you can gently “steer” your traffic in a better direction.

Start with your title:

Put the most accurate, specific phrase at the very beginning.
Use natural language, not a long string of random words.
Focus on what a ready‑to‑buy shopper would actually type, like “personalized leather dog collar” instead of just “dog collar gift pet custom.”

Then refine your tags and attributes:

Use all 13 tags, but keep them tightly related to what you truly sell.
Remove tags that describe things you do not offer (wrong size, style, or occasion).
Make sure your categories and attributes (color, material, style, occasion) are filled in and accurate, so Etsy can match you to more precise searches.

After you tweak, give your listing some time, then check Stats again. Over a few weeks you should see fewer random clicks and more visits from shoppers who actually favorite, add to cart, and buy. That is how you turn “views but no sales” into qualified, ready‑to‑purchase traffic.

Are your prices secretly pushing people away?

Signs your Etsy prices look too high for your niche

If you are getting views and maybe even lots of favorites, but almost no orders, your Etsy prices might be out of sync with your niche. High prices are not always bad, but they need to match what shoppers see and expect.

Clues your Etsy prices look too high:

When you search your main keyword and most similar items are clearly cheaper than yours, and they look just as good or better.
You get plenty of visits from search, but very few people add to cart or reach checkout.
Shoppers message you asking for discounts, coupons, or if you can “do it for less.”
Your listing photos, description, or branding look beginner level while your price looks “premium.”

Buyers will pay more for handmade, custom, or high‑end materials, but they need to see why. If your price is higher than average, make sure your photos, description, and features (materials, packaging, personalization, customer service) clearly support that higher price. Otherwise, people quietly back out and choose a cheaper listing that feels “good enough.”

How pricing too low can also kill your conversion rate

Surprisingly, pricing too low can hurt your Etsy sales just as much as pricing too high. Very cheap prices can make shoppers wonder what is wrong with the product.

Low prices can reduce conversion when:

Your item is far below the typical price range for that niche, so it looks flimsy, fake, or mass‑produced.
The price does not seem to cover your materials and time, which makes buyers doubt quality or ethics.
Shoppers are looking for a gift and want it to feel special; “suspiciously cheap” does not feel gift‑worthy.

Healthy pricing tells buyers, “This is good quality and worth it.” If your price is too low, you may attract lots of casual clicks from bargain hunters who never buy, while the serious buyers scroll past because they assume it is not what they want.

Aim for a price that:

Covers your costs and time
Fits the general range of your niche
Still leaves room for occasional sales or coupons without going into “this must be junk” territory

Quick way to compare your prices with similar Etsy listings

You do not need a fancy tool to sanity‑check your Etsy prices. A simple manual check can already show you if you are way off.

Try this quick method:

Search your main keyword Type the phrase a buyer would use, like “gold initial necklace” or “boho wall art printable.” Use filters for location, price range, or handmade if needed so you are looking at true competitors.
Open 10–20 listings that are genuinely similar Focus on items that match you on size, materials, style, and level of finish. Ignore obvious outliers like luxury brands or super basic versions.
Write down their prices and what they include Note whether the price includes personalization, gift wrap, digital vs physical, and shipping. Look at their photos and reviews too, because buyers see all of that when judging value.
Find the “typical” range From your mini sample, find the rough low, middle, and high price points. Ask yourself honestly:

If my listing sat in this grid, would it look fairly priced for the quality I show?
Do my photos and description match the level I am charging for?

If you are far above the high end, you either need to raise the perceived value (better photos, clearer benefits, stronger branding) or gently lower the price. If you are far below the low end, consider raising your price to match the quality you actually deliver. Often, a small, thoughtful price adjustment can make your Etsy listing feel “just right” and turn more views into real sales.

Product descriptions that make people hesitate instead of buy

Missing info that makes shoppers click away at the last moment

Most Etsy shoppers skim, then decide fast. If your product description leaves key questions unanswered, they back out instead of buying. Common missing pieces are:

Exact size and fit. Shoppers want clear measurements in inches and/or centimeters, plus how the item fits or looks in real life. Vague phrases like “standard size” or “one size fits most” make people nervous.
Materials and feel. People care about fabric content, metal type, allergens, and overall quality. If they cannot tell what touches their skin or sits in their home, they will not risk it.
Care and use instructions. How to wash it, clean it, hang it, or store it. Missing care info makes buyers worry about damage or short product life.
What is actually included. For sets, digital downloads, or props in photos, you must spell out what comes in the package and what is just styling.
Timing basics. Rough processing time and how long shipping usually takes. Even if you list this elsewhere, repeating the essentials in the description calms last‑minute doubts.

If a shopper has to guess, they usually guess “better not.”

How to write a friendly description that answers buyer questions

Think of your Etsy description as a short, kind conversation with your ideal customer. Etsy itself suggests using natural language, short paragraphs, and writing in your own brand voice instead of stuffing keywords.

A simple structure that works well:

Warm opener: One or two sentences that say what the item is and who it is for.
Key details up top: Size, materials, color options, and what is included. Put the most important info first so mobile shoppers see it right away.
Helpful extras: Care, usage ideas, gift‑worthiness, and any personalization options.
Tiny call to action: A gentle nudge like “Add this to your cart and enjoy…”

Use “you” and “I” where it fits. Etsy research shows that a clear, personal voice helps buyers feel they are dealing with a real person, not a robot.

Using benefits, sizing, and materials to boost confidence

Facts alone are not enough. You want your Etsy product description to connect the details to real‑life benefits.

When you list materials, add why they matter: “solid sterling silver, gentle on sensitive skin,” or “thick cotton canvas that holds its shape.”
When you share sizing, help them picture it: compare to common objects, show how it fits on a desk, wall, or body, and mention model height if it is clothing or jewelry.
When you describe features, turn them into outcomes: “zippered inner pocket to keep your keys safe,” “instant digital download so you can start crafting today.”

Clear benefits, honest sizing, and transparent materials make shoppers feel safe. When people feel informed and cared for, they stop hesitating and start clicking “Buy.”

Shipping, processing time, and policies that scare buyers off

High shipping costs and how they impact your Etsy checkout

High shipping costs are one of the fastest ways to kill an Etsy sale at checkout. Shoppers often accept a fair item price, then see a big shipping fee and abandon the cart. Many people are used to “free” or low shipping from big marketplaces, so anything that feels out of line for the product size or price can look suspicious or greedy.

If your shipping is higher than similar listings, buyers may assume you are padding profit or that the order will be complicated. Even a few extra dollars can matter on low‑priced items. On the other hand, undercharging for shipping can hurt you too, because you end up resenting orders or cutting corners on packaging.

A good approach is to:

Weigh and measure your packed items accurately.
Use Etsy’s shipping profiles so costs are consistent.
Test “free shipping” by slightly raising your item price and watching how conversion changes.

The goal is not always the lowest shipping, but shipping that feels fair, clear, and in line with what the buyer expects for that type of product.

Long processing times and vague shipping info

Long processing times do not always scare buyers away, but unclear ones almost always do. People want to know two things: “When will you ship?” and “When will it arrive?” If your processing time is very long without explanation, shoppers may assume you are slow, disorganized, or not serious about your shop.

Vague phrases like “ships soon” or “as fast as possible” do not help. Instead, set realistic processing times in your listing settings and explain why in the description if needed, especially for made‑to‑order or personalized items. If you need extra time during busy seasons, update your processing time and add a short note at the top of your description or shop announcement.

Clear shipping info builds trust: mention the carrier you usually use, whether tracking is included, and if upgrades are available. When buyers can picture the journey of their package, they feel safer clicking “Buy.”

Refunds, returns, and shop policies that build (or destroy) trust

Your refund, return, and exchange policies quietly tell buyers how confident you are in your products. A very harsh policy like “No returns, no refunds, no exceptions” can make people nervous, especially on higher‑priced or wearable items. At the same time, a policy that is too loose for your margins can invite abuse and stress.

Aim for policies that are clear, fair, and easy to understand. Spell out:

How long buyers have to contact you about an issue.
What is required for a return or exchange (photos, unused condition, original packaging, etc.).
Who pays return shipping in different situations.

Friendly wording helps a lot. Instead of sounding defensive, focus on wanting your customers to be happy and inviting them to message you if something is wrong. When shoppers see that you have thought through refunds and returns, and that you handle problems in a calm, human way, they are far more likely to trust you enough to place that first order.

Why new Etsy shops get views but fewer sales at first

When your Etsy shop is new, buyers have almost nothing to judge you on. They see a cute product, but then notice: no reviews, low sales count, maybe only a few favorites. That lack of social proof makes people hesitate and click back to a more “proven” shop instead.

Most shoppers rely heavily on reviews and ratings to feel safe buying online, and Etsy’s own research shows that good reviews help buyers feel more confident and more likely to return. Until you build that trust layer, it is normal to see views and even add‑to‑carts without many orders.

On top of that, Etsy’s search system tends to reward shops that already have strong customer service stats and positive reviews, so established shops often get better placement and higher conversion. You are not doing anything “wrong” just because your brand‑new shop converts more slowly at the start.

How many reviews you really need before buyers feel safe

There is no magic number where Etsy suddenly “blesses” your shop, but patterns are pretty clear:

The first 1 to 3 reviews are huge. They prove you are real and that orders actually arrive.
Around 10+ reviews with mostly 5‑star ratings starts to look solid and reliable to most shoppers.
Many successful shops eventually build 50–100+ reviews with an average above 4.5 stars, which signals a very trustworthy brand.

Etsy’s own standards focus more on average rating than total count. To stay in good standing, they expect most of your reviews to be 4 or 5 stars, and only a small share to be 3 stars or below.

So do not stress if you only have a handful of reviews. Focus on making each order a great experience and protecting that high average. A tiny shop with 8 glowing reviews can feel safer than a big shop with a messy rating.

Easy ways to encourage happy customers to leave reviews

Most buyers will not review unless you gently nudge them, and that is completely normal. Here are simple, policy‑friendly ways to get more Etsy reviews without being pushy:

Deliver a “wow” experience Fast shipping, careful packaging, and items that match (or beat) your photos and description are the foundation. Reviews are really just a reflection of how delighted people feel.
Use a friendly follow‑up message After the order is delivered, send a short thank‑you through Etsy Messages. Keep it warm and simple, for example:

“Hi Sarah, I hope you’re loving your mug! If you have a moment, reviews really help my tiny shop grow, but no pressure at all. Thanks again for supporting handmade.” Etsy already sends automatic review reminders, but a personal note can gently boost your review rate, especially when your shop is new.

Include a small note in the package A cute card that thanks them for supporting your shop and mentions that reviews help other buyers feel confident is enough. Avoid offering discounts or gifts in exchange for a positive review, since incentivized reviews go against Etsy’s policies.
Make reviews feel easy, not stressful Let customers know that even a quick star rating or one‑sentence comment is helpful. Some people skip reviewing because they think it has to be long and detailed.
Respond kindly to the reviews you do get When buyers see you replying with gratitude and professionalism, it reassures them that you are active, caring, and safe to buy from. Etsy also encourages good communication as part of its customer service standards.

With each happy review, your shop looks less like “a risk” and more like a trusted favorite. The first few take the longest, but once that social proof starts to build, turning views into sales gets much easier.

Is your product what Etsy shoppers actually want?

Checking demand and competition for what you sell

Before you blame your photos or price, it helps to ask a bigger question: is there enough demand for this product on Etsy, at the price and style you’re offering?

Start by looking at real search behavior. In your Shop Manager, use Etsy’s search bar and autocomplete suggestions to see what buyers are actually typing. Phrases that auto‑complete and show plenty of results usually have at least some demand. Etsy’s Marketplace Insights tool can also show you search volume and competition for different terms, so you can see if your niche is “hot but crowded” or “quiet but promising.”

Then, study the first page of results for your main keywords. Notice:

How many listings there are
What styles, colors, and price ranges repeat
Which listings have lots of sales and recent reviews

If you see many bestsellers with steady reviews, that is a sign buyers are actively purchasing that type of product. If results are random, outdated, or full of clearance items, demand might be weaker.

Finally, compare your offer to the top sellers: are you clearly different or clearly better in some way, or just “another one of those”? If you cannot answer why a shopper would pick yours over a proven bestseller, that is a product‑market fit issue, not just an SEO problem.

When a listing gets views because it’s “interesting” but not buyable

Some products attract curiosity clicks instead of purchase intent. They get views because they are unusual, funny, or visually striking, but they do not match what people actually need.

Clues this is happening:

Lots of views from social media or external sites, but very few “add to cart” actions
Messages like “This is so cool!” without follow‑through
High views on one standout photo compared with low overall shop conversion

Sometimes the concept is too niche, too impractical, or priced like a novelty when buyers treat it as entertainment. Other times, the listing is missing key details that turn interest into trust: sizing, materials, use cases, or clear benefits.

If your stats show plenty of visits but almost no orders over a few hundred views, step back and ask: Would I actually use this? Who would buy it, and for what occasion? If you cannot answer quickly, shoppers probably cannot either.

Simple tweaks to make your offer more irresistible (bundles, variants, bonuses)

You do not always need a brand‑new product. Often, you can reshape what you already sell so it fits buyer needs better. A few powerful tweaks:

Bundles: Group related items into gift sets or starter kits. For example, instead of one digital planner page, offer a bundle of matching pages; instead of a single candle, offer a “self‑care trio.” Bundles feel higher value and make gifting easier.
Variants: Add color options, sizes, styles, or personalization. Many Etsy shoppers expect to choose “their” version of an item. Variants also help you show up for more specific searches like “large blue tote bag” instead of only “tote bag.”
Bonuses: Include a small extra that removes friction or adds delight: a printable care card, a gift message option, a free sample, or a matching digital file. Mention this clearly in your photos and description so buyers see the added value.

As you test these changes, watch your stats for higher “add to cart” numbers and a better conversion rate. If those start to climb, you have moved closer to what Etsy shoppers actually want, without rebuilding your whole shop from scratch.

Seasonality, trends, and random traffic spikes on Etsy

How slow seasons and holidays affect your views and sales

Etsy traffic is not steady all year. It rises and falls with holidays, school calendars, weather, and even the wider economy. That means your “views but no sales” problem might sometimes be normal seasonality, not a broken shop.

In many niches, January and February are quieter because people are recovering from holiday spending. Sellers also often see a mid‑year dip from roughly May to August, when shoppers are focused on vacations and experiences instead of gifts and decor.

On the flip side, October through December usually bring a big lift in Etsy views and sales as buyers hunt for holiday gifts. If you sell seasonal items like ornaments, planners, or wedding goods, your own “busy” and “slow” months may be even more extreme.

The key is to compare your stats to the same period last year, not just last month. Etsy itself recommends looking at at least a month or a full quarter at a time so you can see patterns instead of panicking over one slow week.

If your views and sales dip at the same time every year, that is probably a seasonal cycle. You can use those slower weeks to refresh photos, test new keywords, or design new products for the next peak.

What sudden view spikes with zero orders might really mean

A big jump in Etsy views with no matching sales can feel confusing, but it usually points to one (or a mix) of these:

Trend or feature traffic, not buyer traffic Maybe a keyword you use suddenly became trendy, or your listing got picked up in search experiments, recommendations, or social media. That can send lots of curious visitors who are just browsing, not ready to buy. Etsy notes that changing trends and shifts in buyer behavior can cause traffic changes that do not always equal more orders.
Wrong audience for your product If your title or tags match a popular search, but your item is actually quite niche or high‑priced, you may attract people who click out as soon as they see the details. That is a keyword and positioning issue, not necessarily a product quality issue.
Window‑shopping during tight money periods Around big sales events or right after holidays, shoppers often browse and favorite items without purchasing, especially when budgets are tight. Sellers regularly report higher visits but weaker conversion right after Christmas or during economic uncertainty.
Listing friction A spike in views can also expose problems: unclear photos, missing sizing info, high shipping, or slow processing times. When more people see the listing, more people hit those roadblocks and leave.

When you notice a spike, open your Stats and check:

Which search terms brought the traffic
Which countries visitors came from
Whether they favorited the item or your shop

If the spike is from a keyword that does not really fit your product, or from regions you do not ship to competitively, that explains the “views but no sales” pattern.

When to wait it out and when to change your listing

Not every dip or spike needs a big reaction. The trick is knowing when to be patient and when to tweak.

You can usually wait it out when:

The change lines up with a known seasonal shift (post‑holiday slump, summer slowdown, back‑to‑school period).
Your conversion rate (orders divided by visits) is similar to last year for the same dates.
The pattern lasts less than 2–3 weeks and your year‑over‑year numbers still look normal.

In those cases, keep an eye on your stats, but focus on prep work: new designs, better photos, or planning for the next holiday.

It is time to change your listing when:

Your conversion rate drops sharply and stays low for a month or more, even after accounting for seasonality.
You see lots of visits from irrelevant keywords or countries you do not serve well.
You get many favorites but very few purchases, which can signal that people like the idea but something (price, shipping, info) is stopping them.
Competitors in your niche are still selling while your similar items are not.

When that happens, start with small, focused tests instead of a full overhaul:

Refresh your main photo so it stands out more in search.
Adjust titles and tags to better match what serious buyers type in.
Revisit pricing and shipping to make sure you are in a realistic range for your niche.

Give each change a bit of time to collect data, especially outside of peak holidays. Etsy’s own guidance is to look at broader time frames so you can see whether your tweaks are actually helping, not just reacting to normal ups and downs.

A simple step‑by‑step plan to turn Etsy views into sales

Quick audit checklist for a low‑converting listing

Start with one listing that gets views but few (or no) orders. Open it and walk through this quick Etsy audit:

Photos

Is the first thumbnail bright, clear, and cropped close enough to see the product?
Do you show scale, different angles, and at least one “in use” or lifestyle photo?
Are there any dark, blurry, or confusing images you could replace?

Title and keywords

Does the title clearly say what it is, who it’s for, and the main use?
Are you using specific phrases buyers would actually type, not just cute names?
Do tags and attributes match what is in the photos and description?

Price and offer

Is your price in the same general range as similar items on Etsy?
Do you clearly show what is included (quantity, size, digital vs physical)?

Description

Are size, materials, colors, and options easy to find?
Do you explain how it benefits the buyer, not just list features?

Shipping and policies

Are shipping costs and delivery estimates clear before checkout?
Do your processing times and return policies feel reasonable for your niche?

This gives you a snapshot of where the listing might be “leaking” sales.

What to test first: photos, price, or keywords?

If everything feels broken, it helps to follow a simple order instead of changing everything at once. A good rule:

Fix photos first. Photos control clicks and trust. If people see your thumbnail in search but do not click, that is a photo problem. If they click but leave quickly, unclear or weak photos can still be the issue. Update your main image, add a scale shot, and remove any low‑quality pictures.
Then refine keywords and titles. Once your listing looks great, make sure the right shoppers are finding it. Adjust your title and tags so they match what you actually sell and the phrases that describe it best. Aim for specific, buyer‑intent phrases like “personalized dog tag with name” instead of only broad ones like “pet gift.”
Test price last. When photos and keywords are in good shape, look at price. If you get steady views and some favorites but very few sales, try a small price test: adjust up or down a little and watch results for at least a week or two. Avoid big swings; you are looking for a gentle nudge, not a total rebrand.

Tracking your changes so you can see what’s actually working

To know what truly turns Etsy views into sales, treat your shop like a tiny experiment.

Change one main thing at a time. For example, update photos this week and leave price and keywords alone. Next week, tweak keywords. This way, when results change, you know why.
Write down your tests. Keep a simple note with:
Listing name
What you changed
Date you changed it
Views, favorites, and orders before and after
Use your stats, but give them time. Check your listing stats after at least 7–14 days for each change, depending on your traffic. Look at:
Views
Conversion rate (orders divided by visits)
Favorites and add‑to‑cart actions
Repeat what works. If a new thumbnail boosts clicks, roll that style out to other listings. If a keyword change brings more targeted visits and better conversion, use similar phrases in related products.

With this simple step‑by‑step plan, you are not guessing. You are calmly testing, tracking, and turning more of those Etsy views into real, happy customers.