Should You Offer Free Shipping on Etsy? Pros & Cons
Discover if free shipping on Etsy fits your handmade shop, weighing search boost, conversion rates, profit margins, product pricing, and buyer expectations.
I sell physical items on Etsy and I offer free shipping. On a few orders, the buyer selected Priority Mail at checkout, but Ground Advantage would cost less and I could ship the same day.
If I’m covering shipping, is it acceptable to purchase a Ground Advantage label instead of the selected Priority Mail service, as long as delivery is still reasonable? Also, how can I restrict which shipping services buyers can choose, and why might Ground Advantage not appear as an option in my shipping profile?
Hi! If the buyer paid extra for Priority Mail at checkout (i.e., it was a shipping upgrade charge), you should ship using Priority (or faster), not downgrade to Ground Advantage—otherwise you risk an “item arrived late/not as expected” complaint and it can also throw off Etsy’s estimated delivery dates. If Priority was shown/selected but it didn’t actually cost the buyer more (because your Etsy free shipping covered it), it’s still best practice to ship the service they chose or message them first and get an “OK” in Etsy Messages before switching—some buyers pick Priority for timing.
To keep buyers from choosing Priority when you’re offering free shipping, you’ll want to limit what services you offer in the listing’s shipping settings/shipping profile:
As for why “USPS Ground Advantage” might not appear in your Etsy shipping profile: Etsy’s wording/options can be inconsistent, and in some places it may still show older names (like First Class Package/Parcel Select Ground) even though the label you purchase ends up being Ground Advantage. Also, certain package details (weight, size, domestic vs. international) and occasional Etsy UI glitches can make Ground-type options disappear in the profile even though you can still choose Ground Advantage when you actually buy the Etsy shipping label.
If you tell me whether you’re using calculated shipping or fixed/free shipping profiles, and whether the buyer paid anything extra for “Priority,” I can point you to the exact place in your setup to remove Priority from checkout.
Related questions
I sell on Etsy and I’m deciding whether to charge shipping separately or offer free shipping by building it into my prices, and how to handle discounts for conversions and profit.
I sell physical products on Etsy and want to charge shipping instead of free shipping. Do I need exact box size/weight for checkout, or can I estimate?
I run an Etsy shop and a buyer used an old free shipping coupon I forgot to deactivate. Do I have to honor it or can I cancel and ask them to reorder?
I sell physical items on Etsy and a customer bought 3 variations in one order, but Etsy prompts me to buy 2 shipping labels—can I ship in one box without affecting tracking?
I have a new Etsy shop with no warnings, but Etsy is holding my payouts. What triggers a payment reserve, and how can I release payouts sooner without tracking?
I run an Etsy shop selling greeting cards and ship internationally. Royal Mail now charges more for letter-sized commercial goods—how can I reduce shipping costs?
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