Psychological Pricing Strategies for Etsy
Boost Etsy sales with joyful psychological pricing tips—charm prices, anchoring, bundles, urgency and value cues tailored to handmade, digital and craft shops.
I sell physical items on Etsy and I offer free shipping. On a few orders, the buyer selected Priority Mail at checkout, but Ground Advantage would cost less and I could ship the same day.
If I’m covering shipping, is it acceptable to purchase a Ground Advantage label instead of the selected Priority Mail service, as long as delivery is still reasonable? Also, how can I restrict which shipping services buyers can choose, and why might Ground Advantage not appear as an option in my shipping profile?
Hi! If the buyer paid extra for Priority Mail at checkout (i.e., it was a shipping upgrade charge), you should ship using Priority (or faster), not downgrade to Ground Advantage—otherwise you risk an “item arrived late/not as expected” complaint and it can also throw off Etsy’s estimated delivery dates. If Priority was shown/selected but it didn’t actually cost the buyer more (because your Etsy free shipping covered it), it’s still best practice to ship the service they chose or message them first and get an “OK” in Etsy Messages before switching—some buyers pick Priority for timing.
To keep buyers from choosing Priority when you’re offering free shipping, you’ll want to limit what services you offer in the listing’s shipping settings/shipping profile:
As for why “USPS Ground Advantage” might not appear in your Etsy shipping profile: Etsy’s wording/options can be inconsistent, and in some places it may still show older names (like First Class Package/Parcel Select Ground) even though the label you purchase ends up being Ground Advantage. Also, certain package details (weight, size, domestic vs. international) and occasional Etsy UI glitches can make Ground-type options disappear in the profile even though you can still choose Ground Advantage when you actually buy the Etsy shipping label.
If you tell me whether you’re using calculated shipping or fixed/free shipping profiles, and whether the buyer paid anything extra for “Priority,” I can point you to the exact place in your setup to remove Priority from checkout.
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