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How can I improve my Etsy shop for digital town maps to get more clicks and sales?

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I run a new Etsy shop selling downloadable, minimalist map prints of smaller towns and cities in New Zealand. I’m trying to make sure the shop looks trustworthy and that buyers immediately understand what they’ll receive (file type, sizes, printing options, and whether customization is available).

From a buyer’s perspective, what feels unclear or missing on a typical digital map listing that might stop someone from purchasing? And what is one high-impact change I should make to my listings or shop presentation to improve clicks and early conversions?

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