How can I improve my Etsy shop for curated children’s art and increase sales?

Hi! If you’re getting steady Etsy views/visits but not many sales, the fastest conversion wins usually come from (1) your hero photos/video + (2) the offer/pricing structure—because those are what shoppers decide on before they ever read your listing details. I’d tackle it in this order: photos/video first, then pricing/offer, then listing copy/SEO, then shop polish.

1) Photos + video (highest-leverage, quickest “trust” boost)

For curated, framed children’s art, shoppers are buying emotion + quality + “will it look good in my home?”—so your visuals have to remove doubt.

What to do first (even before hiring a pro):

• Make image #1 a clean, bright “in-room” lifestyle shot (framed piece hung on a wall, styled simply). This is the click-and-buy driver.
• Add 2–3 close-ups that clearly show paper texture, brush/marker detail, and frame quality (corners, mat, glass/acrylic).
• Add a size/scale photo (in-hand, next to a common object, or a simple size overlay). A lot of “view but no buy” is uncertainty about size.
• Add a 5–10 second video: slow pan across the piece + a quick angle on frame depth. Etsy shoppers love “proof it’s real.”

Process photos/videos are great—just keep them after the “what I’m buying” shots. People won’t care about process until they’re already convinced it’s beautiful and worth the price.

If you hire a photographer, use them specifically for:

• 3–5 consistent lifestyle scenes (same wall, lighting, props)
• detail shots that scream “premium”
• short video clips you can reuse across listings

2) Pricing + offer structure (make it profitable without scaring buyers)

If framing is crushing margins, don’t only tweak the price—change the product ladder so more shoppers can say yes.

A common structure that works well on Etsy:

• Unframed option (lower price, higher margin, easier shipping)
• Framed “gift-ready” option (premium, higher AOV, positioned as keepsake)
• Multiple sizes (small entry price + larger statement piece)

Even if you love selling framed, offering unframed can dramatically increase conversion because it removes “that’s a big spend” friction while still monetizing the artwork.

Also, make the price feel justified with what’s included:

• “Ready to hang” / “gift-ready packaging”
• archival materials / frame type details (without getting too technical)
• personalization (name/date/short note on back or included card—simple but powerful)

3) Listing details (reduce hesitation, answer objections fast)

Once photos pull them in, your listing copy should do one job: kill uncertainty.

Make sure the first 3–5 lines answer:

• What exactly is it? (framed original? curated set? one-of-one?)
• Size + orientation
• Frame details (color, material, glass/acrylic)
• Processing time + shipping expectations
• Who it’s for (nursery decor, playroom, kids room, unique gift)

Then add a short “What you’ll receive” section and a “Shipping/packaging” section (people worry about glass/frames arriving safely).

4) Shop setup (trust + cohesion, but not the first lever)

This matters, just usually after the listing improvements:

• Banner + logo that match the aesthetic of your listings
• About section with 2–3 photos (you/your workspace + framing/packing)
• Clear policies (especially returns/exchanges for framed art, damage in transit, and customization)
• If you don’t have many reviews yet, consider adding lower-priced items to get early happy customers (unframed mini pieces, prints, or “seconds” if appropriate—only if it fits your brand).

A simple “do this next” plan (7–10 days)

1. Pick your top 5 listings by traffic and redo photo set + add video.
2. Add unframed + framed variants (and/or one smaller size) to those same 5 listings.
3. Rewrite the first 5 lines + add a clean “what you get / shipping” section.
4. After 2–3 weeks, check which listings improved conversion and then scale that style to the rest.

If you tell me your typical price range, average frame cost, and your processing/shipping setup (just rough numbers), I can suggest a pricing ladder that protects your margins while still feeling “Etsy-friendly” for buyers.