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How do I ship small handmade keyrings cheaply on Etsy in the UK?

Anonymous • in 2 hours • 1 answer

I run a small Etsy shop in the UK selling handmade resin items like keyrings, earrings, and charms. My first orders went out, but the packaging ended up being too thick for a Royal Mail standard letter, so I had to pay the large letter rate.

Because these are low-cost items, postage plus Etsy fees takes a big bite out of the profit, and I still need to package the items securely so they arrive undamaged. What are the most cost-effective UK shipping options and packaging approaches for small resin items on Etsy, and how should I price or set shipping so I’m not losing money on each sale?

Answers

Hi! For resin keyrings in the UK, the cheapest “safe” option is usually accepting that they’ll ship as a Royal Mail Large Letter (up to 2.5cm thick) and then designing your packaging to stay comfortably under that thickness—because getting a keyring down to Letter thickness (max 0.5cm) is realistically only possible for very flat items like a pair of earrings without bulky padding.

Most cost‑effective UK shipping options (typical for small resin items)

  1. Royal Mail 2nd Class Large Letter (buy postage online) – usually the best value for low-cost earrings/charms/keyrings if you don’t need full tracking. Buying online is typically cheaper than paying over the Post Office counter.
  2. Royal Mail Tracked 48 (Large Letter or Small Parcel, bought online) – costs more, but can be worth it for higher-value orders because it reduces “where is it?” messages and is stronger protection if something goes missing.
  3. Royal Mail 2nd Class Small Parcel (online) – only when your packaging can’t reliably stay under the Large Letter thickness, or when the item shape (chunky keyrings) keeps “bulging” your mailer.

Packaging approaches that stay “Large Letter” but still protect resin
Your goal is: stop bending + stop surface scratches + stop snapping at the hardware, without making a “puffy” parcel.

  • Go flatter, not puffier: swap thick bubble envelopes for a board-backed / rigid mailer (or a strong cardboard wrap mailer). Rigidity protects better than extra bubble in this size range.
  • Mount to a backing card: put the keyring/earrings on a sturdy backing card (or sandwich between two thin pieces of card). This prevents the item “printing” through the envelope and reduces cracking risk.
  • Protect the glossy face without bulk: a small poly bag (or tissue) to stop scuffs + a tiny square of bubble wrap only around the most fragile edge (not the whole item).
  • Stop the metal from denting the resin: the split ring/clasp is often the damage culprit. Tape it down to the backing card (a small piece of low-tack tape) so it can’t swing around in transit.
  • Measure the “thickest point” (usually where the ring/chain sits), and build packaging around that so you don’t accidentally tip over 2.5cm.

If you sell both flat and chunky items, it can be worth having two packaging standards:

  • Earrings/flat charms: aim for Letter where possible (0.5cm max), or very slim Large Letter.
  • Keyrings/chunky charms: plan for Large Letter as the default.

How to price/set Etsy shipping so you’re not losing money
On Etsy, you basically have three workable approaches—pick one and be consistent:

  • Charge shipping separately (simple + honest): set your shipping price to your true average “postage + packaging” cost for that service. This is easiest when you’re sending mostly the same size.
  • Build shipping into the item price (“free shipping” feel): raise the item price enough to cover average postage/packaging, then set delivery to “free.” This often improves conversion on low-ticket items, but only do it if your competitors’ price ranges won’t make you look wildly overpriced.
  • Hybrid (my favourite for small resin items): charge a small, fair delivery fee, and bake the rest into the item price so you’re not relying on postage being “perfect” every time.

Two practical tips that stop profit leaks fast:

  1. Price for the worst-case within that listing. If some keyrings are thicker/heavier, price the shipping (or item) so you’re still OK when it ships as a Large Letter or even Small Parcel.
  2. Add a clear “additional item” rate in your shipping profile so bundles don’t get expensive for buyers, but you still cover the extra weight/thickness and packaging.

If you want, tell me: (a) your typical packed thickness for a keyring, (b) average weight, and (c) whether you want tracking or not—then I can suggest the cleanest shipping profile setup (and whether it’s realistic to hit Letter for your earrings/charms).

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