How to Use Listing Videos to Increase Etsy Sales
Discover how to create high-converting Etsy listing videos that boost clicks, build buyer trust, showcase product details, and quickly increase your sales.
I just opened an Etsy shop with a few print-on-demand hoodie listings that feature my own illustrated designs. I’m deciding what kind of listing video to add.
Would a timelapse of me creating the artwork be appropriate and helpful for POD listings, or is it usually better to show the finished hoodie (for example, worn by a person) so buyers can judge fit and print quality?
Hi! For a print-on-demand hoodie listing, the most helpful Etsy listing video is usually one that shows the finished hoodie (on-body if you can, or at least a clear “real-life” mockup), because buyers are mainly trying to judge fit, fabric weight/drape, and how the print looks in normal lighting. An artwork timelapse can still be a great add-on for trust and storytelling—but it typically works best as a secondary video (or used in your shop’s About/brand content) rather than the only listing video.
If you can only pick one video, I’d prioritize the finished hoodie:
Where the artwork timelapse shines:
A simple combo that works well (if you’re able to make two videos across your listings over time):
One important tip: whichever route you choose, make sure your Etsy listing photos also clearly show print size/placement (front/back), and include a size chart in the images/description, since POD apparel returns can be tricky if someone orders the wrong size.
If you tell me which POD provider/blank you’re using (like Bella+Canvas, Gildan, etc.) and whether you have a physical sample in hand, I can suggest a super simple shot list that fits that hoodie style.
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