How to Use Etsy’s Share and Save Link (Tracking Strategy)

The Etsy Share and Save link is a trackable shop or listing URL that credits you for the traffic you bring in, and can also trigger a 4% fee refund on eligible orders. The practical setup is simple: opt in under Marketing in Shop Manager, then copy the pre-formatted shop link or use the Share button on a specific listing, promo code, or section. For clean tracking, share it only off Etsy (social, email, website), remember the 30-day click window, and watch results in Stats or the Share & Save badge on Orders. One surprisingly common leak is sending the wrong URL format or placing the link in Etsy Messages, then wondering why nothing tracks.

How Etsy Share and Save works for tracking and fee refunds

Eligibility and the 30-day attribution window

Etsy’s Share and Save is designed to reward you for driving your own traffic to Etsy. After you opt in, you share Etsy-generated, trackable links to your shop or listings. If a buyer clicks one of those links and places an order within 30 days, that order can qualify.

A few eligibility basics matter for clean tracking:

• The click has to come from outside Etsy. Links shared on Etsy (like in Etsy Messages, listing descriptions, or other Etsy surfaces) generally do not qualify.
• The buyer needs to complete checkout within the 30-day window after clicking.
• Links themselves do not “expire,” but each buyer’s click starts its own 30-day clock.

If you want the official language (and the exclusions), it’s worth skimming Etsy’s Share & Save Terms.

Last-click attribution and what it means

Share and Save uses last-click attribution. In plain terms, Etsy credits the order to the last eligible link the buyer clicked before purchasing.

This is why a sale can look like it “should” qualify, but doesn’t. Example: a shopper clicks your Instagram Share and Save link, browses, then later returns by clicking an Etsy Offsite Ad. That Offsite Ad click can become the last click, and the order may not be Share and Save eligible.

For tracking strategy, this pushes you toward tighter calls-to-action that encourage a purchase session right after the click, especially during sales.

Where the Share and Save refund appears

When an order qualifies, Etsy applies an instant refund of 4% of the eligible order total to your Etsy Payment account. In practice, you’ll typically see it as a line item labeled something like “Share & Save refund” in your payment activity, and it also shows up alongside the order’s fees in your finances views.

Joining Share and Save in Shop Manager and turning it on

Required shop settings and account checks

Before you try to join, make sure you’re logged into the Etsy account that owns the shop you want to enroll. Share and Save credits are applied to your Etsy Payment account, so your shop needs to be able to receive payments through Etsy Payments (most active shops already are).

Also double-check two practical details that affect setup and tracking:

• Use Shop Manager on web (desktop or mobile browser). Some settings and tools can be harder to find in-app depending on your device and app version.
• If you use a custom web address for your Etsy shop, plan to use the Share and Save format for promotion. Otherwise, Etsy may not attribute orders correctly.

Where the Share and Save page lives

In Etsy Shop Manager, the navigation path is straightforward:

1. Open Shop Manager
2. Go to Marketing
3. Select Share & Save
4. Click Join now to accept the terms and turn it on

Etsy’s own walkthrough mirrors these same steps in its Help Center guide on how to set up Share and Save.

Confirming your shop is enrolled

Once you’ve joined, the easiest “sanity check” is whether Etsy starts showing you a trackable shop link in the Share and Save area (typically in the yourshopname.etsy.com format). That’s the link you’ll want to use on social, email, QR codes, and anywhere else you market outside Etsy.

You can also confirm enrollment by looking for Share and Save reporting inside Shop Manager. If you’re seeing Share and Save click and order stats, and you have the option to opt out, you’re enrolled and active.

Trackable Share and Save link types you can generate

Shop, section, and listing links

Most sellers start with the trackable shop link in the format yourshopname.etsy.com. It sends buyers to your Shop Home, and it’s the easiest option for bios, QR codes, and “shop my work” posts.

When you want tighter tracking, share a listing-specific link instead. This is ideal for a new release, a best seller, or a product featured in a Reel or email. Etsy generates the trackable version when you use the Share option from your Listings in Shop Manager or the Etsy Seller app.

If you sell across clear categories (like “Wedding,” “Teacher Gifts,” “Digital Planners”), you can also generate shop section links. Etsy notes that section links are a trackable option inside the Etsy Seller app, which makes it easier to send shoppers into a curated part of your shop instead of a single listing.

Promo code links from Sales and Discounts

Promo code links are one of the most useful Share and Save link types because they combine two actions: you send traffic and you give buyers a reason to check out now.

In Shop Manager, go to Marketing > Sales and Discounts, click into the promo code you want to promote, and copy the trackable link Etsy provides. Share that link in your newsletter, social posts, or influencer collaborations so the click and the order have the best chance of staying connected.

Review request links and thank-you pages

Share and Save does not reward links shared inside Etsy, so an Etsy “thank-you message” or an Etsy message thread is not where you want to place trackable links.

What you can do instead is use off-Etsy thank-you touchpoints to drive repeat visits. For example, add your yourshopname.etsy.com link (or a QR code to it) on package inserts, or include it in your own post-purchase email list if you run one.

Also, the Etsy Seller app includes trackable links for sharing reviews. While that’s not a “review request” link, it’s a practical way to turn social proof into trackable traffic by sharing a great review back to your shop.

Finding and sharing your Share and Save links from Etsy

Creating links from a listing share menu

For product-level tracking, generate a Share and Save link directly from the listing you want to promote.

On desktop (or mobile web) in Shop Manager:

• Go to Listings.
• Find the listing.
• Select the gear icon under the listing.
• Choose Share.

That Share option produces a link that’s already formatted for Share and Save. Use it anywhere off Etsy where you can control the click, like Instagram, Pinterest, YouTube descriptions, your blog, or an email campaign. Etsy notes that links shared through Etsy Messages or placed in listing descriptions do not count toward Share and Save, so keep these links for offsite marketing.

Generating links from Shop Manager tools

If you want a simple, always-on link, use your trackable shop link in the format yourshopname.etsy.com. Etsy makes this easy to find in a few places inside Shop Manager, including your Stats area and the Share & Save page.

Promo code links are also created from Shop Manager:

• Go to Marketing > Sales and Discounts.
• Select the promo code you want to promote.
• Copy the trackable link Etsy provides.

This is a smart way to keep tracking clean when you run different offers on different channels.

Using the Etsy Seller App to share

The Etsy Seller app can be the fastest way to share links while you’re posting in real time.

Common Share and Save actions in the app include:

• Share a listing: open Listings, select the listing, then Share listing.
• Copy a promo code link: go to More > Marketing > Sales & Discounts, open the promo, then copy the trackable link.
• Share a review (app-only feature): from Home or Reviews, tap the … menu on a review and choose Share review.
• Copy a shop section link (app-only feature): from Listings, choose a section, then Copy link.

If you do not see Share and Save options in-app, update the Etsy Seller app. Etsy has noted that Share and Save features require a minimum app version to appear and format links correctly.

Reading Share and Save stats, orders, and refunds in Etsy reports

Share and Save badges on eligible orders

The fastest way to confirm attribution is on your Orders page. Etsy marks eligible purchases with a Share & Save badge, so you can spot them without digging into reports.

Use those badges as your reality check when you’re testing a new marketing channel. If you shared a trackable link in an Instagram bio or email, you should see at least some badged orders over time. If you never see the badge, it usually means your links are not being formatted correctly, or buyers are coming back through a different “last click” source before they purchase.

Matching clicks to orders in Shop stats

For big-picture tracking, go to Shop Manager > Stats. Etsy breaks out traffic from your Share and Save links and shows:

• Total clicks
• Orders attributed to Share and Save
• Revenue from those orders
• The amount you saved through Share and Save

This is the view to use when you’re comparing channels. For example: “Did Pinterest drive fewer clicks than Instagram, but more orders?” It’s also a good way to sanity-check timing. A spike in clicks today can turn into orders over the next few days, as long as buyers check out within the attribution window.

Troubleshooting missing attribution

When clicks are showing up but orders are not, the cause is usually one of these:

• Wrong link format: Share and Save requires the yourshopname.etsy.com format (or a pre-formatted link created by Etsy’s share tools).
• Shared in the wrong place: Links inside Etsy (like Etsy Messages or listing descriptions) don’t qualify.
• Last-click got overwritten: If the buyer’s last click before purchase is an Offsite Ad, that order won’t be Share and Save eligible.
• Checkout happened too late: The buyer must place the order within 30 days of clicking your link.

Etsy summarizes these reporting areas and common attribution conflicts in its Seller Handbook announcement for Share & Save.

Share and Save rules, limitations, and common gotchas to avoid

Offsite Ads interactions and attribution conflicts

The biggest “gotcha” with Etsy Share and Save is that it’s not just about the first click. It’s about the last eligible click before purchase.

If a shopper clicks your Share and Save link today, then comes back later by clicking an Etsy Offsite Ad for your item or shop, the Offsite Ad can become the final touchpoint. In that case, the order typically won’t count for Share and Save, and the Offsite Ads fee can apply instead.

A few other limitations can surprise sellers:

• Share and Save is meant for your off-Etsy marketing. If you’re “sharing” links inside Etsy, you’re unlikely to see tracking or refunds.
• If you use a custom domain for your Etsy shop link, Etsy may require you to forward it so the final URL format matches the Share and Save shop link format.
• Some sellers may be ineligible due to program conflicts (for example, Etsy’s program terms note restrictions around participating in certain other Etsy programs at the same time).

For the exact exclusions and definitions, read Etsy’s Share & Save Program Terms.

Links that qualify vs links that do not

In practice, here’s the cleanest way to think about it:

Links that qualify (typical examples): links you share off Etsy, such as on social media posts and bios, email newsletters, your own website, QR codes on business cards or packaging, and direct texts to customers.

Links that do not qualify (common mistakes): links shared on Etsy itself, like Etsy Messages, your shop announcement, or your listing descriptions. These can still be useful for customer service, but they are not Share and Save tracking channels.