How do I get more views on my new Etsy shop with no sales yet?

Hi! For a brand-new Etsy shop with no sales yet, the fastest way to increase views is almost always to tighten up the basics first—your Etsy listings (photos + keywords + conversion-ready details)—and only then test small Etsy Ads. Pricing matters, but in most new shops the bigger issue is “not being found” (SEO) and “not converting” (photos/offer), not that your price is a few dollars off.

Here’s the order I’d tackle it in (so you’re not guessing):

1) Make sure you have enough listings + variety (this drives views early)
If you only have a handful of listings, Etsy has very little to index and shoppers have fewer entry points to find you. As a general rule, add more listings (or variations/styles) that target different search phrases. Even 10–20 well-differentiated listings can perform very differently than 3–5.

2) Fix Etsy SEO the “Etsy way” (titles + tags should match how people search)
Your goal is to align:

• Keyword in the search bar → your title + tags → your photos + description (so Etsy sees relevance and shoppers click).

Quick SEO checklist:

• Titles: Put your strongest, most specific phrase first (what it is + who it’s for + key feature/material/occasion). Keep it readable—avoid stuffing a bunch of repeated phrases.
• Tags: Use all tag slots. Use multi-word tags (not just single words). Don’t waste tags repeating words that are already covered by other tags; cover more “angles” (recipient, occasion, style, material, use-case).
• Attributes/category: Fill every attribute that truly applies (these act like extra tags).
• Think in “buyer intent” phrases: “personalized dog collar with name,” “minimalist gold stacking ring,” “printable baby shower game,” etc. Broad keywords (“ring”, “art”, “shirt”) rarely help a new shop.

If you tell me what you sell and share 1–2 of your current titles + a few tags (no links needed), I can rewrite them into a stronger structure.

3) Upgrade photos for click + conversion (often the #1 lever for new shops)
SEO gets you impressions; photos get you clicks and sales. Aim for:

• A clear hero photo that reads instantly on mobile (tight crop, high contrast, no clutter).
• 1–2 photos showing scale (on-body, in-hand, next to common object).
• A photo that answers the #1 question: size/dimensions or what’s included.
• Lifestyle/context + close-up detail (texture, finish, personalization, packaging).

4) Make the listing “easy to buy”
Before ads, make sure your offer doesn’t create hesitation:

• Clear processing time and shipping expectations
• Straightforward variations (don’t make shoppers work to understand options)
• A first paragraph in the description that repeats the core value + what they’re getting
• If you offer personalization, make the instructions idiot-proof

5) Only then test Etsy Ads (small, controlled)
Ads can help you get early data, but they won’t fix weak SEO or weak photos. If you do run Etsy Ads:

• Start with a small daily budget you’re comfortable learning with.
• Advertise only your best listings (the ones with the best photos and clearest buyer intent).
• Let it run long enough to get meaningful clicks, then turn off the ones getting clicks but no favorites/carts/sales (that usually signals a conversion issue).

6) Pricing: don’t race to the bottom—use smart “trust-building” pricing
With no reviews, shoppers need a reason to trust the value. Instead of deep discounts, consider:

• A strong value stack (better photos, clear benefits, great packaging, fast processing)
• Slightly simpler/entry version of your product at a lower price point (a “starter” option)
• If appropriate, free shipping can help conversion, but only if your margins support it

If you want the quickest win this week

1. Pick your top 3 listings and redo the hero photo + first 40 characters of the title.
2. Fill all tags with specific multi-word phrases.
3. Add 5–10 more listings that target different search terms.
4. After that, run ads on just 1–3 listings to gather data.

If you reply with: what you sell, how many listings you have, and one example title + tags, I’ll suggest exact keyword angles and a cleaner Etsy title/tag structure for your niche.