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How should I list Etsy variations for a new product with multiple colors?

Anonymous • in 3 hours • No answers yet

I run an Etsy shop selling handmade accessories, and I’m getting ready to list a new item: bow-shaped bookmarks that come in several color options.

I’m not sure what performs best on Etsy for search and conversions—creating one listing with color variations, making a separate listing for each color, or grouping a few related colors into different listings.

What’s the best way to structure these listings on Etsy to help shoppers find them and to give the product the best chance to rank well?

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