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Is Etsy traffic usually slow in early January, and are zero-sale days normal?

Anonymous • in 3 hours • No answers yet

I run a newer Etsy shop selling handmade items, and I’m still learning what “normal” looks like for sales and traffic trends.

Over the past couple of weeks, I’ve had a couple of days with no orders, and I’ve noticed fewer visits overall. I’m not sure if this is a typical early-year slowdown, a seasonal pattern, or something related to changes in Etsy search or ads.

Are zero-sale days and traffic dips common for Etsy sellers in January, and how can I tell whether it’s seasonal versus something I should adjust in my listings or marketing?

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