How can I tell which traffic source an Etsy order came from?

Hi! Etsy doesn’t really show the exact traffic source for a specific individual order (like “this order came from your Instagram post”), but you can see where your visits, orders, and revenue are coming from overall in Shop Manager → Stats—and that’s the best place to connect marketing channels to sales.

In Stats, look at How shoppers found you. That breaks your traffic into buckets like Etsy search, Etsy app & other Etsy pages, Direct & other traffic, and Social media (and also Etsy Ads / Offsite Ads if you use them). If you click into a source, Etsy will usually show more detail (for example, which social network sent the traffic) for the date range you’ve selected.

If you want the cleanest tracking for “which marketing channel drives sales,” here are the best options:

• Use tracked links (UTM tags) for each platform: Post a different tagged link for Facebook vs Instagram vs Pinterest. Etsy Stats will typically group those visits under Social media, and the details are much more useful when each platform has its own tagged link.
• Use Etsy’s “Share & Save” links (if you have it in your shop): Etsy gives you unique share links for marketing outside Etsy and will attribute orders that come through those links (and, as of the program announcement, it can also reduce some fees on those attributed orders). This is the closest Etsy gets to “this sale came from my shared link.”
• Use a unique Etsy coupon code per channel: Example: INSTAGRAM10, PINTEREST10, FACEBOOK10. This doesn’t catch people who don’t use the code, but it’s a simple way to tie some orders directly to a channel.

A practical workflow is: UTM links for every post + one coupon code per channel, then check Stats weekly (date range: last 7 / 30 days) to see which sources are bringing visits and which are actually producing orders/revenue.