Psychological Pricing Strategies for Etsy
Boost Etsy sales with joyful psychological pricing tips—charm prices, anchoring, bundles, urgency and value cues tailored to handmade, digital and craft shops.
I sell made-to-order, customizable friendship bracelets, and customers choose their colors and a pattern from the options shown in my listing photos.
A recent order picked two colors that look very similar, and with the specific pattern they chose, I’m worried the design will blend together and the bracelet won’t have much contrast. I’m not sure whether to reach out and suggest an alternative or to just make it as ordered in case they want a very subtle look.
What’s the best way to handle this on Etsy—should I message the buyer to confirm the color combo, and if so, how should I word it?
Hi! Yes—message them. For a custom Etsy order, a quick “just confirming” note protects you (fewer disappointment messages/cases later) and also makes the buyer feel cared for, without implying they chose “wrong.” The key is to frame it as a contrast/visibility check, offer 1–2 easy alternatives, and give a clear deadline so you don’t delay your processing time.
If you message them, keep it friendly and neutral, like this:
“Hi [Name]! Thanks so much for your bracelet order—I’m excited to make it. Quick heads-up: the two colors you picked are very close in tone, and with the [pattern name] pattern the design may look very subtle/low-contrast (the pattern won’t ‘pop’ as much). If that’s the look you want, I’m happy to make it exactly as ordered.
If you’d like more contrast, I can suggest a couple swaps:
• Keep [Color A] and switch [Color B] to [Option 1] or [Option 2]
Just let me know what you prefer by [date/time], otherwise I’ll proceed with your original choices so I can stay on schedule. Thanks!”
A couple small tips that help a lot:
This approach usually reduces complaints and keeps your Etsy messaging record clear, while still respecting that they may genuinely want a subtle, tonal bracelet.
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