Psychological Pricing Strategies for Etsy
Boost Etsy sales with joyful psychological pricing tips—charm prices, anchoring, bundles, urgency and value cues tailored to handmade, digital and craft shops.
I sell vintage items on Etsy, and sometimes I find sets where one piece has noticeable damage. For example, I have a small vintage food storage set where one lid is cracked, and a set of mid-century ceramic wall hangings where one piece is missing a chunk on the back/side (not very visible from the front).
If I clearly photograph and describe the damage, is it better practice to list the set together at a discounted price, or should I separate it and only sell the undamaged piece? What’s the best way to handle this so buyers feel it’s fair and transparent?
Hi! If one piece is noticeably damaged, the “best practice” on Etsy is whichever option makes the value crystal-clear to a buyer with the least chance of disappointment—so in most cases: list the set together only if the damaged piece still has use/display value, and split it if the damage meaningfully reduces what most buyers want from the set (or creates a mismatch people won’t expect).
A simple way to decide (and keep it feeling fair):
Sell as a set (discounted) when:
Split the set when:
If you do list as a set, the transparency pieces that prevent problems:
If you split it, you can still be fair by:
For your two examples specifically:
If you tell me roughly what brand/material the storage set is (glass, plastic, etc.) and whether the wall hanging damage affects hanging hardware, I can suggest which option is likely to produce fewer returns/messages for each listing.
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