How to Increase Repeat Customers on Etsy
Boost Etsy repeat customers with unforgettable unboxing, personalized messages, loyalty discounts, fast shipping, and email marketing that keeps your shop top-of-mind.
I run an Etsy shop as a sole proprietor selling handmade metal home decor and gifts, and I also earn income from a few related side gigs.
I’m starting a new part-time role where I’ll do a mix of customer support and creating metalworking video content, and the company asked whether to issue the 1099 to my personal name or to my business name.
Since my Etsy shop isn’t an LLC or corporation, I’m not sure whether there’s any real difference for taxes and bookkeeping, or if it could affect deductions, liability, or how I report everything on Schedule C.
What are the pros and cons of having a 1099 issued to my personal name versus my business name as a sole proprietor, and what’s the simplest option to avoid issues later?
Hi! If you’re a sole proprietor (not an LLC/corp), the simplest, least-problem option is usually: have the company issue the 1099 using your legal name + your SSN (or your EIN if you have one), and they can list your Etsy shop name as the “business name” (DBA) if their form has a spot for it. For taxes, it generally makes no difference whether the 1099 shows your personal name or your shop name, because the IRS ties the income to the taxpayer ID number (SSN/EIN) and you’ll still report it on Schedule C either way.
Here’s the practical pros/cons:
1099 in your personal name (recommended for “keep it simple”)
1099 in your business/shop name
Taxes/deductions/liability (the parts people worry about)
What to tell the company (simple script)
If you want, tell me whether you have an EIN and whether your side gigs are all under the same “metalworking business” umbrella, and I can suggest the cleanest bookkeeping setup (categories/accounts) so your Etsy income and 1099 income stay easy to track at tax time.
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