Why are my Etsy shop “All Time” stats showing the wrong month?

Question

I have a newer Etsy shop and I’ve been checking the “All Time” stats breakdown by month. The monthly columns look shifted, as if this month’s activity is appearing under the previous month and each earlier month is also moved back.

Is that a normal delay or timezone/reporting issue in Etsy Stats, and how can I confirm which month the data actually belongs to?

Answer

Hi! What you’re seeing is usually **not a “one-month delay”**—it’s almost always a **time zone / reporting window issue** in Etsy Stats. Etsy says **“Today/Yesterday” hourly stats use your shop time zone, but most other time frames (including longer ranges like “All time”) are shown in UTC**, which can make month boundaries look “shifted” when you’re viewing them from your local time.

Here’s how to confirm which month the data actually belongs to:

1) **Check what time zone your Stats are using**
- In Shop Manager, go to **Stats** and look for the **Explore your data** area. There’s typically an **“Update time zone”** option there.
- Also confirm your shop’s time zone in **Shop Manager → Settings → Options** (this doesn’t always change how “All time” is bucketed, but it’s worth confirming it’s correct).

2) **Spot-check with a custom date range (best quick test)**
- In **Stats**, switch from “All time” to a **custom date range** for a specific month (example: Dec 1–Dec 31).
- Then compare that to the “month” column that looks off. If the totals match your custom range, you’ve found the real bucket Etsy is using (often UTC month boundaries, not your local ones).

3) **Verify using your actual Orders data (most reliable)**
- Go to **Shop Manager → Orders & Shipping** and filter/sort by the order dates around the end/beginning of the month (the last few hours of the last day are where UTC shifts usually show up).
- If you want a clean numeric check, download your **Orders CSV** for that month/year (Shop Manager → Settings → Options → Download Data). That file will give you a month-specific list you can total up and compare to what Stats is showing.

If your shop is very new, it’s also possible you’re seeing a **Stats display bug** (Etsy Stats does glitch sometimes), but the steps above will tell you quickly whether it’s just UTC month boundaries or something genuinely misreported. If you tell me your time zone and one example date/time that “landed in the wrong month,” I can help you interpret exactly where Etsy is likely drawing the line.