What image size should I use for Etsy listing thumbnails to avoid cropping?

Hi! The simplest way to get clean, consistent Etsy thumbnails (with minimal weird cropping) is to make your first listing photo a landscape 4:3 image (for example 3000 × 2250 px or 2400 × 1800 px), keep the product centered, and leave a little “breathing room” around it so Etsy can crop for different thumbnail spots without chopping off important parts.

A setup that stays consistent across listings

• Use 4:3 for your main photo (Etsy specifically recommends a 4:3 aspect ratio and a horizontal/landscape first image for better thumbnail cropping behavior).
• Export big enough: aim for 2000+ px on both sides (higher is fine). This keeps images sharp and avoids issues in search placement.
• Center your focal point: Etsy’s thumbnails often crop toward the center, so don’t place your product tight to the edges.
• Leave a safe margin: as a rule of thumb, keep your product/text inside the middle ~70–80% of the frame. If you add text badges, keep them away from the outer edges.

How to keep every listing looking the same

1. Create a reusable 4:3 template in Canva/Photoshop (same canvas size every time).
2. Place your product in the same position/scale each time (use guides).
3. Upload to Etsy and use Etsy’s crop/placement tool on the first photo (this is important—don’t rely on Etsy to “guess” your crop).
4. Keep the rest of the photos in that listing the same shape as the first image (Etsy uses the first photo to dictate how the gallery frames images, so mixing ratios can look messy).

If you tell me what you’re selling (jewelry, shirts, prints, mugs, etc.) and whether you use text on thumbnails, I can suggest a “safe area” layout that fits your product style without getting clipped.