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Are Instagram and Facebook ads worth it for growing an Etsy shop?

Anonymous • in 10 hours • No answers yet

I recently reopened an Etsy shop after being away for several years. I work full time, but I’m trying to build the shop into something I can eventually focus on full time.

My products are in a fairly specific niche, and I’m not sure if that’s limiting my reach. Would it make sense to invest in paid social media ads (Instagram/Facebook) to drive traffic to my Etsy listings, or is it better to focus on other growth strategies first? If social ads can work, what’s the best way to test them without wasting money?

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