Etsy Featured Listings: How to Curate Your Shop Homepage
Etsy featured listings help spotlight bestsellers on your Shop Home; pick 4 (or sections), order them for cohesive photos, and rotate a queued set for seasons.
I run an Etsy shop and I offer free shipping on all of my listings. A recent buyer left a 4-star review saying they liked the item but that the shipping was too expensive, even though they didn’t pay any shipping at checkout.
What’s the best way to handle a review like this? Can Etsy remove it as inaccurate, or is it better to post a public response (and if so, how should I word it)?
Hi! In most cases Etsy won’t remove that review just because it’s “inaccurate” (Etsy generally won’t referee differences in opinion or fact-check a buyer’s statements), so your best move is usually to leave it alone or message the buyer privately to clear up the misunderstanding—then only post a public response if you truly need to reassure future shoppers.
A few practical options:
Why this works: it gives them an easy “out” to update the review, and it also helps you spot issues like them confusing the item price with shipping, seeing currency conversion, import taxes, or a separate upgrade/custom fee.
Can Etsy remove it?
You can report a review, but Etsy typically only removes reviews that violate policy (for example, harassment, private info, extortion, spam, or a review that’s solely about something outside your control like a shipping carrier named specifically). A “shipping is too expensive” comment—even if you offer free shipping—is usually treated as the buyer’s opinion and often won’t qualify for removal.
Public response: use sparingly (because it “locks” the review)
A public response can help future buyers, but the big downside is once you respond, the buyer can’t edit their review anymore, even if they later realize the mistake. So I’d only do this if:
If you decide to respond publicly, keep it short, calm, and written for future customers (not as a correction). Example:
“Thanks so much for your feedback—I’m glad you loved the item! Just a quick note for future shoppers: all items in my shop ship free at checkout.”
If you want, paste the exact review text here (just the wording—no names), and I’ll help you choose whether to respond or leave it, and tighten up a public reply that sounds professional and not defensive.
Related questions
I sell digital downloads on Etsy and a buyer paid $6 for a $5 item, but the tax line is $0. What else could cause this, and can buyers add extra at checkout?
I shipped an Etsy international order via USPS, but tracking has been stuck for weeks after acceptance. What can I do, and when should I refund or replace?
My Etsy order tracking shows delivered, but the buyer says it wasn’t received. What should I do next to handle a refund, replacement, or claim?
I sell physical products on Etsy and I’m debating whether free shipping or charging shipping separately leads to better conversions and pricing strategy.
I sell small handmade items on Etsy and shipping costs about $5. How do other sellers price $7 items with free shipping and still profit?
I run an Etsy shop and share new items on Instagram, but I’m unsure if hashtags still help in 2026 or if I should focus on other visibility tactics.
Related posts
Etsy featured listings help spotlight bestsellers on your Shop Home; pick 4 (or sections), order them for cohesive photos, and rotate a queued set for seasons.
Etsy Materials and Occasion fields can boost visibility when chosen for buyer filters; match category, avoid guesswork, and align tags with real intent.
Happy Etsy SEO tips for sellers: master keywords, titles, tags, photos, reviews, free shipping, and conversions to rank higher in Etsy search and boost sales.
Connect Pirate Ship to Etsy to import shop orders, snag the cheapest USPS and UPS shipping rates, print labels fast, and keep customers happy with trackable deliveries.
Boost Etsy sales with Promoted Listings by targeting winning keywords, refining bids, testing ads, and optimizing high-converting product photos and pricing.
Etsy Pattern setup checklist for About, Contact, FAQ, shipping and returns, plus privacy and terms, so shoppers feel confident before checkout on your site.