Psychological Pricing Strategies for Etsy
Boost Etsy sales with joyful psychological pricing tips—charm prices, anchoring, bundles, urgency and value cues tailored to handmade, digital and craft shops.
I’m a new Etsy seller in New York, and I opened my shop a few months ago. I’ve been trying to understand NY sales tax rules, but I’m confused about what I’m supposed to do when Etsy collects and remits sales tax as a marketplace facilitator.
Some guides say I still need a New York Certificate of Authority and that I may have to file periodic sales tax returns (like quarterly filing). If Etsy is already remitting the tax, I’m not sure what I would report on the return or whether it would trigger a payment.
For NY-based Etsy sellers, do I need to register for a Certificate of Authority, and if I do, what do I file when Etsy has already collected and paid the sales tax?
Hi! In New York, if you’re a NY-based seller making taxable sales (like most physical handmade goods) you generally still need a New York Certificate of Authority and you still file sales tax returns—even when Etsy collects and remits the sales tax as a marketplace facilitator. The return usually won’t create a payment for those Etsy-facilitated orders, because you report the sales but treat them as “marketplace collected”/non-taxable on your return, so the tax due on those transactions is basically zero.
A couple key points that usually clear up the confusion:
When you would owe tax (or have more to do)
Two practical tips so you’re covered:
If you tell me what you sell (physical items vs digital downloads vs services) and whether you sell anywhere besides Etsy, I can point you to the cleanest “yes/no” for your exact situation and what your NY return would look like in practice.
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