How can I improve my Etsy resin earring shop titles, photos, and About section?

Hi! For a resin earring shop, the fastest “polish upgrade” is (1) cleaner, more scannable Etsy listing titles that lead with what the item is, and (2) brighter, sharper photos with a consistent look—then add your Shop About story + a short process video to build trust.

Etsy listing titles (simple formula + examples)

Etsy’s current direction is clear, descriptive titles (often under ~15 words) vs. long keyword-stuffed strings. Think: Product + key style/material + color + closure/style + who it’s for (only if it truly fits).

A good title structure:
[Main keyword] + [style/shape] + [color/pattern] + [material] + [earring type/closure]

• Put the strongest phrase first because shoppers see the beginning (especially on mobile).
• Use natural separators like commas or “|”, but keep it readable.

Examples for resin earrings (swap in your specifics):

• “Resin Dangle Earrings, Gold Flake, Hypoallergenic Hooks”
• “Geometric Resin Stud Earrings, Pastel Terrazzo, Minimalist”
• “Floral Resin Drop Earrings, Real Dried Flowers, Lightweight”
• “Clear Resin Hoop Earrings, Iridescent Glitter, Statement”

Keyword tips that actually help Etsy SEO:

• Use one main phrase (ex: “resin dangle earrings”) and let tags/attributes cover the rest (color, style, occasion, etc.).
• Avoid repeating the same words over and over (it can hurt conversion because it looks messy).
• Make sure your category + attributes are super accurate (those act like extra keywords).

Photos: how to make resin look clean and detailed

Resin is tough to photograph because it shows dust, micro-scratches, glare, and color shifts. Here’s what usually makes the biggest difference fast:

Lighting + setup (most important)

• Use bright, indirect light (next to a window with a sheer curtain) or a softbox/lightbox. Avoid direct sun (harsh glare).
• Use a simple matte background (white, warm white, light gray, or a brand color). Matte reduces reflections.
• Keep the camera steady (mini tripod + timer). Blurry photos = “less clean” even if the earrings are perfect.

Make the details read

• Turn on your phone’s macro mode (if you have it) for 1–2 close-ups, but don’t shoot the whole listing in macro (it can distort scale).
• Tap to focus on the front edge of the resin, and slightly lower exposure to prevent “blown out” highlights.
• Do one photo that clearly shows thickness (side angle) and one that shows the back.

Shoot a consistent set for every Etsy listing
A strong “starter pack” is:

• 1st photo: the clean hero shot (best pair, centered, fills frame, no props stealing attention)
• On-ear or next to a ruler/coin for scale
• Close-up showing inclusions (flakes/flowers/glitter) and resin clarity
• Back/closure photo (hooks/posts, hypoallergenic claim only if true)
• Lifestyle shot (simple, not busy)
• Optional short video: sparkle/movement sells earrings really well

Image specs to prevent Etsy from making them look worse

• Aim for at least ~2000 px on the shortest side so zoom looks crisp.
• Your first photo should be large enough that it won’t appear lower quality in search thumbnails, and compose it so it still looks good in a square crop (Etsy has been pushing more square/variable cropping in different places).

Where to add your Shop “About” section (this is why you can’t find it)

On Etsy.com (desktop is easiest):

1. Go to Shop Manager
2. Click the pencil icon next to your shop name (under Sales Channels)
3. Scroll down to “About” and add your story, photos, and/or shop video

If your shop is brand new, make sure it’s opened/published—the About editor can be hard to access if the shop isn’t live yet.

What to put in your About (keep it real + trust-building)

• 1–2 sentences: what you make + your style (ex: “handmade resin earrings with real florals and gold accents”)
• 2–4 bullets on your process (mixing, curing, sanding, topcoat, hardware)
• A quick note on comfort/safety (lightweight, nickel-free hooks—only if accurate)
• Add process photos and ideally a short workspace/process video (huge for buyer confidence)

“Early priorities” I’d tackle next (quick wins)

• Shop sections (Studs / Dangles / Hoops / Floral / Glitter / Best Sellers) so buyers can browse fast.
• Listing variations for hardware (gold/silver, hook vs. stud) if you offer it—make it easy to choose.
• Clear processing time + shipping profile that you can consistently hit.
• Tight first line of description: what it is + size + materials + closure (so it’s easy to skim).

If you want, paste 1–2 of your current titles and describe your typical photo setup (phone model + lighting/background), and I’ll rewrite the titles and suggest a specific shot list for those exact earrings.