How do I report an Etsy shop reselling mass-produced items and claiming original designs?

Hi! The right way to handle this on Etsy is usually two separate tracks: (1) report the listing/shop for policy issues like “not handmade / misrepresentation / reselling” using Etsy’s built-in “Report this item/shop” option, and (2) for trademark/copyright (car brand logos, model names, artwork, etc.), Etsy generally only acts on a formal IP infringement report from the rights owner (or an authorized agent)—regular buyers/sellers can flag it, but they typically can’t file the official takedown unless they own the rights.

1) Reporting for reselling / misrepresentation (not handmade, not designed by them, etc.)

Report specific listings first (and the shop too if it’s widespread), because listing-level reports give Etsy something concrete to review.

On a listing (desktop or app):

• Open the listing
• Choose “Report this item”
• Pick the closest reason (usually under “I don’t think it meets Etsy’s policies”)
• Add a short note and submit

On a shop (desktop):

• Go to the shop’s main page
• Choose “Report this shop”
• Select the reason and add a note

What to include in your report note (keep it factual and brief):

• Which exact listings you’re reporting (copy/paste the listing titles and/or listing numbers if you can)
• Why you believe it’s reselling/misrepresentation (examples):
  • “Photos and product match common mass-produced ‘car-themed kit’ listings from overseas suppliers.”
  • “Description claims ‘original design by our team,’ but product appears identical to widely available factory-made versions.”
• Any specific “tells” that help Etsy review faster:
  • identical photos seen elsewhere
  • identical packaging/inserts
  • identical specs/variations/typos used across other mass listings
  • unusually broad catalog that doesn’t match a handmade workflow

Tip: Etsy doesn’t need a novel—clear bullets + a couple of strong specifics is better than a long paragraph.

2) Reporting potential trademark/copyright issues (car brand imagery, logos, names)

For logos, brand names, badge designs, copyrighted photos/graphics, Etsy’s formal process is built for the rights owner (the car company, their licensing agent, or someone authorized).

What you can do:

• Still report the listing/shop the normal way and mention “possible unauthorized trademark/copyright use” in your note.
• If you want the most effective outcome, notify the brand owner/licensing team (or their legal rep). They’re the ones who can submit an official infringement report through Etsy’s IP reporting process.

Important heads-up: IP reports are not the same as regular Etsy “Report this item” flags. With IP takedowns, Etsy may share the report details (often including the reporter’s info) with the seller as part of the process. So don’t submit anything you’re not comfortable attaching your name to if you’re acting as the rights owner/agent.

What not to include / do

• Don’t submit the same report repeatedly (it can slow reviews down).
• Don’t post accusations publicly (reviews, community posts, social media tagging the shop) — it can backfire and doesn’t help Etsy investigate.
• Don’t guess at legal conclusions (“this is definitely counterfeit”) if you’re not sure—stick to observable facts (“uses X logo,” “claims original,” “appears identical to mass-produced product”).

If you want, paste the kind of wording they’re using in the description (no personal info), and I’ll help you draft a short, effective report note for the “not handmade/misrepresentation” side that Etsy reviewers can act on quickly.