Psychological Pricing Strategies for Etsy
Boost Etsy sales with joyful psychological pricing tips—charm prices, anchoring, bundles, urgency and value cues tailored to handmade, digital and craft shops.
I sell made-to-order items on Etsy, and my listings have a set processing time before I’m required to ship. I’m getting messages from buyers asking if their order has shipped even though the ship-by date hasn’t arrived yet, and they seem confused by the order status wording.
What’s the best way to respond (and prevent these messages) while staying professional—should I adjust my processing times, listing wording, or use an automated message to set expectations?
Hi! The easiest professional way to handle this is to calmly point them to the Etsy ship-by date and reassure them that Etsy often shows an order as “not shipped” until you print a label/mark it complete—even if you’re still well within your made-to-order processing time.
Here’s a simple reply you can copy/paste:
Thanks so much for checking in! Your order is made-to-order, so it’s currently in production. Etsy will show “not shipped” until I purchase the shipping label/mark it shipped. Your order is scheduled to ship on or before [ship-by date]. As soon as it ships, you’ll get an automatic Etsy notification with tracking. If anything changes on my end, I’ll message you right away.
To prevent these messages, a few small tweaks usually make a big difference:
1) Add one clear “expectations” line in 3 places
Use the same sentence (buyers skim, so repetition helps) in:
Example wording:
2) Use an automated message (without sounding robotic)
If you have Etsy’s auto-reply or an order confirmation message enabled, set it to something like:
(You can also add: “If you need it by a specific date, message me ASAP and I’ll tell you what’s possible.”)
3) Consider adjusting processing time only if you’re constantly getting “where is it?” messages
If you’re shipping right at the end of your processing window, buyers will get antsy. A small buffer helps:
4) Use Etsy’s “ship-by date” and estimated delivery in your messaging
When buyers ask “has it shipped?” they often really mean “when will it arrive?” So it helps to answer with both:
5) Make your order status less confusing (what you can control)
You can’t change Etsy’s status wording, but you can reduce confusion by saying:
If you tell me your typical processing time and whether you buy labels through Etsy (or elsewhere), I can tailor a tighter auto-message and a one-sentence listing line that fits your shop’s tone.
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