Psychological Pricing Strategies for Etsy
Boost Etsy sales with joyful psychological pricing tips—charm prices, anchoring, bundles, urgency and value cues tailored to handmade, digital and craft shops.
I sell handmade jewelry on Etsy, and I received a message from someone who says they were gifted one of my necklaces and it was later stolen. They attached the listing and asked if there’s any way to get a replacement.
I’m not sure what the best customer-service response is here since the item wasn’t lost in shipping or damaged—it was stolen after delivery. Should I offer a discount or direct them to purchase a new one at full price, and how can I say that clearly while staying professional?
Hi! I’d respond with empathy but be clear that (since the item was stolen after it was delivered) it isn’t something you can replace for free—then offer a practical “goodwill” option like a small discount or a remake at a reduced price if you want to.
A good approach is:
Here’s a ready-to-send message you can copy/paste and tweak:
“Hi [Name], I’m so sorry to hear your necklace was stolen—what a frustrating situation, especially since it was a gift.
Because it was delivered successfully and the theft happened after delivery, I’m not able to provide a free replacement. That said, I’d love to help you get a new one if you’d like— I can offer you a one-time [10–15%] discount on a replacement (or I can remake it for you at a reduced price).
If you want to move forward, just let me know and I’ll set up a custom listing / send a discount code. Also, since it was a gift, the original purchaser is welcome to message me too if that’s easier.”
A couple quick tips so you stay professional (and protect yourself):
If you tell me your shop vibe (very strict / very generous) and your typical profit margin, I can help you pick a discount amount and tighten the wording to match your tone.
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