How do I improve my Etsy conversion rate with 100+ views and no sales yet?

Hi! With a brand-new Etsy shop (10 days) and ~100 views, “no sales yet” is very common—your first goal is to figure out whether the views are from the right shoppers (targeting) and whether anything in the listing is creating friction at checkout (price + shipping + trust signals). The fastest conversion wins usually come from: clearer photos, tighter “who it’s for” messaging, and removing surprises in shipping cost/arrival time.

Here’s what I’d check first, in order, because it usually moves the needle quickest:

1. Photos (most common conversion killer)

• Your first photo has to instantly answer: what is it, how big is it, what problem does it solve, and what’s included.
• Use bright, natural light, clean background, and at least 1 “in-hand / in-use” photo for scale.
• Add one simple infographic-style photo: measurements, materials, and what’s included (especially for handmade).
  Quick test: if someone saw only your first photo and the price, would they understand why it costs that much?

1. Total cost + shipping (sticker shock)
   A lot of Etsy shoppers click, then bounce when shipping is higher than expected or delivery feels too slow/unclear.

• Check your shipping price against competitors (not just item price).
• Make sure your processing time is realistic but not unnecessarily long.
• Consider building some shipping cost into the item price if it helps your total look “normal” for your niche (without underpricing yourself).

1. Pricing vs perceived value (not “too high” or “too low”)
   Views with no purchases can mean shoppers are interested, but they’re not convinced it’s worth it yet.

• Compare your price to similar handmade items with similar quality/photos.
• If you’re higher priced, your photos and description must justify it (materials, time to make, durability, gift-ready packaging, etc.).
• If you’re lower priced, some buyers get skeptical—“Is it cheap quality?”—so you still need strong presentation.

1. Listing clarity (reduce decision fatigue)
   This is the “I like it but I’m not sure what I’m buying” issue.

• Put the essentials in the first 2–3 lines of the description (size, materials, who it’s for, what’s included).
• If you offer variations, make the options painfully clear (names that match photos, and include a photo that shows each option).
• Add a short “common questions” section: sizing, care instructions, customization, and shipping timeline.

1. Trust signals for a new shop (reviews aren’t required, but reassurance is)
   New shops can convert slower because buyers hesitate.

• Fill out your About section and add a few process photos (workbench, materials, you making it).
• Set clear shop policies (returns/exchanges, custom orders, cancellations).
• Make sure your shop banner/logo look cohesive (doesn’t need to be fancy, just consistent).

1. Targeting: are your views coming from shoppers who actually want to buy?
   If your Etsy SEO is bringing broad traffic, you’ll get views but not “buyer intent.”

• Look at which search terms are driving visits (in Etsy Stats). If you’re getting terms that are vague (“gift”, “handmade”) instead of specific (“sterling silver birthstone necklace”, “oak wedding card box”), tighten your titles/tags.
• Make sure the title and first photo match the exact thing the shopper searched for (no bait-and-switch vibes).

Two quick “diagnostics” you can do today

• Compare your listing to 5 bestsellers in your niche: first photo, price + shipping total, processing time, and how quickly you can understand size/materials. Where do you look weaker?
• Ask a friend (who doesn’t know your product) to open the listing and tell you: what is it, how big is it, how soon would it arrive, and what it costs shipped. If they can’t answer in 10 seconds, that’s your conversion bottleneck.

If you want, paste one listing title + price + shipping cost + processing time (no personal info), and tell me what the product is, and I’ll tell you the most likely 2–3 fixes to improve your Etsy conversion rate fastest.