Psychological Pricing Strategies for Etsy
Boost Etsy sales with joyful psychological pricing tips—charm prices, anchoring, bundles, urgency and value cues tailored to handmade, digital and craft shops.
I run an Etsy shop priced in USD and recently started sending discount codes to repeat customers. After sending a few codes, I tested one myself and noticed the discount appears in euros instead of USD.
What could cause a discount code to display in a different currency, and how can I make sure customers see the discount in USD?
Hi! This usually happens because Etsy shows prices (and coupon values) in the shopper’s selected currency, not strictly your shop’s base currency. So even if your Etsy shop currency is USD, if your account/browser (or the customer’s) is set to view Etsy in EUR, Etsy will display the discount as € after it converts it.
A few common causes:
How to make sure customers see the discount in USD (as much as Etsy allows):
If you tell me whether your coupon is a fixed amount (like $5 off) or a percentage (like 10% off), I can suggest the cleanest setup for your exact promo.
Related questions
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