Psychological Pricing Strategies for Etsy
Boost Etsy sales with joyful psychological pricing tips—charm prices, anchoring, bundles, urgency and value cues tailored to handmade, digital and craft shops.
I run an Etsy print-on-demand shop selling t-shirts through Printify. When a customer orders, Etsy deposits the order total to my bank account (minus Etsy fees), and then Printify separately charges my bank account for the product and shipping costs.
For tax purposes, should I treat the full amount Etsy pays out as gross income and then deduct Printify’s charges (and Etsy fees) as expenses, or is only my net profit considered taxable income?
Hi! In the U.S., you generally report gross sales from your Etsy orders as your business income, then deduct Etsy fees and Printify’s product/shipping charges as business expenses (or Cost of Goods Sold). You don’t get taxed on “payouts” specifically—you get taxed on your net profit, but the way you arrive at that net profit is by starting with gross receipts and subtracting allowed deductions.
A practical way to think about it for an Etsy POD shop (Schedule C style bookkeeping):
So even though Etsy deposits “sales minus Etsy fees” into your bank and Printify pulls money out separately, tax-wise you still usually track it as gross sales in, expenses out, which results in net profit—and that net profit is what’s taxable (income tax, and usually self-employment tax if you’re a sole proprietor).
Two quick “gotchas” to keep you from over-reporting:
If you want, tell me whether you’re a sole proprietor (Schedule C) and whether Etsy is collecting/remitting sales tax on your orders (typical in the U.S.), and I can suggest a clean set of bookkeeping categories that matches how Etsy + Printify money actually moves in your bank account.
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