Psychological Pricing Strategies for Etsy
Boost Etsy sales with joyful psychological pricing tips—charm prices, anchoring, bundles, urgency and value cues tailored to handmade, digital and craft shops.
I sell physical items on Etsy, and a customer says their delivery arrived in an envelope with only my business card inside and the product missing. They sent photos, but I can’t tell if the mailer was torn open in transit or if something happened along the way.
The order was around $37 plus shipping, and I’m unsure whether this situation typically falls under Etsy’s Purchase Protection or if I should resolve it myself.
Should I direct the buyer to open a case with Etsy, or is it better to replace and reship the order?
Hi! In most “empty package” situations, Etsy usually treats it like the order wasn’t received as intended (missing contents / possible mail theft or damage in transit), and for a $37 physical order it can be covered by Etsy Purchase Protection for sellers if your order is eligible (shipped on time, shipped to the address on the Etsy receipt, and you used valid tracking and/or an Etsy shipping label, and your shop is in good standing).
A practical way to handle this (without you automatically eating the cost) is:
A good middle-ground option many sellers use: offer a replacement only after Etsy/career confirms, or offer a one-time courtesy reship if you’re comfortable—but don’t position it as “please don’t open a case.” (Etsy doesn’t want sellers pressuring buyers to avoid the case system.)
If you tell me whether you purchased the shipping label on Etsy and whether there’s tracking (and what the tracking shows—delivered, mailbox, front desk, etc.), I can suggest the safest next step for your exact scenario.
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