Which Etsy digital products are still worth selling with lower competition?

Hi! On Etsy, “low competition” usually doesn’t mean a whole category is empty—it means you pick a very specific buyer + use case (so you’re not competing with the millions of generic planners/wall art/stickers). In 2026, the digital downloads that tend to stay in demand with relatively lower competition are the ones that solve a narrow, practical problem for a specific group.

A few digital product directions that often have less saturation than the big “printables” niches (because they’re more specific):

• Industry-specific business templates (B2B): client intake forms, quoting/estimate templates, service menus, booking policies, onboarding packets, SOPs, proposal templates—made for one niche (hair stylists, photographers, cleaners, coaches, mobile notaries, landscapers, etc.).
• Local/small-organization packs: PTA/PTO fundraiser templates, booster club forms, church event packs, team snack sign-ups, volunteer coordinator sheets, silent auction bid sheets (sold as editable sets).
• Spreadsheet tools that do a job (not just “pretty”): pricing calculators, inventory trackers, commission trackers, booth/event profit trackers, content calendars with formulas, budget sheets for specific situations (e.g., “craft fair vendor budget”).
• Notion/ClickUp/Trello systems for one workflow: “client portal + pipeline” for a specific service, “content production system” for a podcaster, “wedding photographer workflow,” etc. (Specific beats general every time.)
• Editable signage & form sets for niche events: small tournaments, niche hobbies, clubs—delivered as bundles (forms + signs + checklists) rather than one-off files.

What I’d avoid starting with if you want “lower competition”: generic printable wall art, generic wedding invite templates, generic planners, generic digital stickers. Those can sell, but you’ll be fighting extremely crowded search results unless your angle is very niche.

How to research demand vs. competition before you make listings (quick but effective):

1. Use Etsy search bar as your demand “radar.” Type your idea and watch autocomplete suggestions. If Etsy suggests longer phrases, that’s usually a good sign people search them (example: “intake form for…” “price list for…” “booth tracker…”).
2. Check competition by opening the search results and reading the rough results count. Broad terms = huge counts (hard). Your goal is to find a longer phrase where results are noticeably smaller and the listings look active.
3. Validate “active demand” by opening the top 10–20 listings. Look for signs they’re currently selling: recent reviews, lots of favorites, multiple variations, and multiple similar products in that shop (a shop usually doubles down on what sells).
4. Spot weak competition (your opportunity). If the first page is full of: mismatched designs, unclear photos, confusing descriptions, missing bundle options, or not truly targeted to the keyword—there’s room for a better product.
5. Price-check and format-check. If everyone is selling single files cheap, you can often compete by offering a bundle/set, clearer instructions, better editability (Canva + PDF + DOCX, etc.), and cleaner mockups.

Two simple “green light” checks I like:

• The keyword is specific (includes the user/audience or use case), and the results aren’t massive.
• The first page has proof of life (shops with steady reviews/favorites), but the product quality isn’t unbeatable.

If you tell me what you’re interested in making (Canva templates, spreadsheets, Notion, Procreate brushes, patterns, etc.) and what topics you know well (teaching, fitness, beauty, photography, real estate, bookkeeping…), I can help you brainstorm 10–20 niche product ideas that are “specific enough” to avoid the worst competition while still having real buyer demand.