Should I charge different prices on Etsy vs. in-person craft fairs and other platforms?

Hi! Yes—it's totally normal for your Etsy prices to be a bit higher than your craft fair or other-platform prices, as long as you handle it clearly and consistently. Etsy listings often have built-in “extras” (transaction/processing/ads costs, packaging time, and sometimes shipping or “free shipping” baked in), while in-person sales usually don’t—so a small difference won’t shock most customers if you present it the right way.

Here are a few clean ways to price differently without confusing people:

1) Keep one “standard” price, then do an in-person discount (recommended).
Instead of tagging items lower at the fair, keep your price tags aligned with your Etsy listing price and offer a simple “show special,” like:

• “Craft fair special: $X off today” or “10% off in-person”
• Bundle deals: “2 for $, 3 for $”
  This frames the difference as a limited event perk, not “online costs more for no reason.”

2) If your in-person prices are lower, keep the difference small and explain it simply.
If someone notices, your script can be:

• “My Etsy price is a little higher because it includes online fees and the time/packing to ship it. In person you’re getting the ‘no-shipping, no-fees’ price.”
  Most people accept that immediately—especially for handmade jewelry.

3) Avoid big undercutting if you want repeat Etsy buyers.
A couple dollars or ~5–15% difference is usually fine. If the gap is large, customers can feel like they “overpaid” online. If your Etsy prices need to be significantly higher to stay profitable, consider adjusting your overall pricing structure (or offering Etsy value-adds like upgraded packaging, easy gifting, nicer photo/selection, etc.) so it feels justified.

Marketing materials (business cards + signage) — keep it simple
For your first craft fair, I’d avoid listing every single platform on the card. It can feel messy and it can invite price comparisons. Instead:

• Put one main “home base”: either your Etsy shop or a simple landing page/Link-in-bio style page (even an Instagram profile works as the hub).
• Add Instagram/TikTok if you use them to build trust and show new work.
• Optional: a small line like “Online prices may vary due to shipping/fees” (tiny text, not in-your-face).

A practical setup that works well

• Price tags: Use one consistent price (ideally your Etsy price).
• Fair deal: Offer a clear “today only” discount or bundles.
• Card: One QR code to your main hub + your shop name + socials.
• Sign: “Follow for new drops” and/or “Ask about custom orders.”

If you tell me roughly how big the price difference is right now (like $2 higher on Etsy vs $8 higher), and whether your Etsy price includes “free shipping,” I can suggest the cleanest pricing structure for your specific situation.