What is Etsy’s 2026 Color of the Year supposed to be (teal vs. blue)?

Hi! Etsy’s 2026 Color of the Year is Patina Blue (announced December 10, 2025), and it’s intentionally a blue‑green “oxidized copper” / patina vibe—so if one page reads more teal and another reads more blue, that’s very likely just photography, lighting, and editing differences, not you missing a “correct” version.

As of now, Etsy’s own announcement materials describe the shade and show examples, but they don’t publish a single official seller-facing color specification (like a required hex code, Pantone number, RGB/CMYK, etc.) that you’re supposed to match exactly. So there isn’t one “official” numeric reference you can rely on for perfect consistency across screens.

If color accuracy matters for your products, here’s the safest way to interpret/use Patina Blue in your Etsy listing photos and styling:

• Treat it as a color family, not a single swatch: aim for “weathered copper / blue‑green patina” rather than a pure primary blue.
• Keep your own photos consistent (more important than matching Etsy’s marketing images): use the same lighting setup, lock your white balance, and edit from a neutral reference (a gray card/color checker helps a lot).
• Set expectations in the listing: in the description, use human color language like “patina blue (blue‑green)” and consider adding a quick note like “colors may vary by monitor.”
• If buyers need precision, offer options: a dropdown for shade variants, or a “request a sample / proof photo in daylight” workflow (whatever fits your product category).

For SEO and clarity, I’d also label it as “patina blue” + “blue‑green” in your Etsy listing title/description/tags (instead of only “blue”), so shoppers who see it as teal still feel like they found the right thing.