Psychological Pricing Strategies for Etsy
Boost Etsy sales with joyful psychological pricing tips—charm prices, anchoring, bundles, urgency and value cues tailored to handmade, digital and craft shops.
I run a newer Etsy shop and I’ve only had one order so far. The order was delivered about a month ago, and I never followed up because I wasn’t sure what was appropriate to say.
Is it acceptable to send the buyer a message now to thank them and ask if they’d be willing to leave a review? If it is, what’s a polite way to word it without sounding pushy, and should I avoid offering extra discounts or gifts in exchange for a review?
Hi! Yes, it’s generally acceptable to send one friendly follow-up message a month after delivery, but I’d keep it very light and “service-first” (make sure everything arrived/they’re happy) rather than a straight “please leave me a review” ask. Etsy already prompts buyers to review, so an extra nudge can sometimes annoy people—one message is plenty, and if they don’t respond, I wouldn’t follow up again.
A simple, not-pushy message you can copy/paste:
“Hi [Name], I just wanted to say thank you again for your order! I saw it was delivered a little while ago and wanted to check that everything arrived safely and you’re happy with it. If you have any questions or anything isn’t quite right, please tell me and I’ll help. And if you have a moment, an Etsy review would mean a lot to my new shop—but no pressure at all. Thanks again!”
On discounts/gifts: definitely avoid offering anything in exchange for a review (especially a positive review). Etsy considers that review manipulation/extortion. If you want to do a coupon, keep it clearly separate—e.g., a general “thank you” coupon for a future purchase that isn’t tied to leaving a review, and don’t mention it as a condition.
One more tip: going forward, you can put a quick “thank you + reviews appreciated” line in your shop’s post-purchase “Message to buyers” and/or include a small thank-you card in the package, which tends to feel less intrusive than an Etsy message.
Related questions
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I shipped an Etsy international order via USPS, but tracking has been stuck for weeks after acceptance. What can I do, and when should I refund or replace?
My Etsy order tracking shows delivered, but the buyer says it wasn’t received. What should I do next to handle a refund, replacement, or claim?
I run an Etsy shop and a buyer wants a refund after the order shipped because they found a cheaper option. What’s the standard Etsy approach?
I sell greeting cards on Etsy and Royal Mail letter postage now shows as small parcel for international orders. Did rules change, and how should I handle shipping profiles?
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