Psychological Pricing Strategies for Etsy
Boost Etsy sales with joyful psychological pricing tips—charm prices, anchoring, bundles, urgency and value cues tailored to handmade, digital and craft shops.
I run an Etsy shop selling made-to-order, customized items. A customer placed an order during a period when my shop announcement and auto-messages stated I was on vacation and that orders would ship after my posted return date, with an updated ship-by/processing date.
The item is already made and packaged, and it’s still within the current processing window (I haven’t purchased the shipping label yet because it isn’t due to ship for a couple more days). The buyer is asking for a refund because it hasn’t arrived yet.
What’s the best way to handle this—should I issue a refund to avoid a dispute, or hold to my processing time and shop policies for a custom item?
Hi! If you’re still within the order’s current processing/“ship by” window (the date shown on the order/receipt), you generally don’t need to refund just because it hasn’t arrived yet—it isn’t late until you miss that ship-by commitment. The cleanest approach is to politely hold to your stated processing time, reply in Etsy Messages with the exact ship-by date they see, and reassure them when you’ll ship (and when they should expect tracking).
That said, because it’s a custom/made-to-order item that you’ve already completed, refunding “just to avoid a dispute” can backfire (you’d be eating the cost of a finished personalized product). A buyer also typically can’t open an Etsy case for “not received/late” until the order is actually eligible (i.e., after the estimated delivery/ship-by timing has passed and after they’ve contacted you).
Here’s a practical way to handle it:
If you want a simple reply you can paste:
“Thanks for reaching out! Your order was placed while my shop was on vacation, and the receipt shows an updated ship-by date of [DATE]. Your item is finished and I’m on track to ship by that date. Once it ships, you’ll get a tracking notification from Etsy. If you need it sooner, I can check expedited shipping options for you.”
If the buyer keeps pushing for a refund, the decision becomes a business call: hold firm if you’re confident you’ll ship on time (especially since it’s custom and already made), or refund/cancel only if you’d rather take the loss to avoid continued friction. If you tell me whether the item is personalized in a way you can’t resell (name/date/photo, etc.) and what the current ship-by date is, I can help you choose the least risky option and word it perfectly.
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