How to Sell Digital Products Without Cannibalizing Sales
Discover pricing, positioning, and funnel strategies to sell digital products alongside existing offers, boosting revenue without cannibalizing core sales.
I run an Etsy shop selling my own hand-drawn digital art prints, including some custom portrait-style downloads. I’m also considering adding small handmade clay items like magnets, keychains, and photo holders.
I’m unsure whether mixing digital downloads and physical clay products will confuse customers or hurt my shop’s focus and SEO. Is it better to keep both product types in one Etsy shop under a consistent brand, or should I open a separate shop for the clay items?
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