Should I turn off Etsy Ads for a listing with low ROAS but lots of clicks?

Hi! If that Etsy Ads listing has hundreds of clicks, only one sale, and ROAS under 1, I’d turn ads off (or at least pause it) for now and put that budget behind listings that already convert. Also, the “maybe they buy something else in my shop later” benefit is usually already reflected in your Etsy Ads results—Etsy attributes ad-driven orders to ads even if the shopper ends up purchasing a different item from your shop within the attribution window. So if your ROAS is still low after lots of clicks, it’s a strong sign those ad visitors aren’t turning into any meaningful shop purchases.

A good way to handle it without overthinking:

• Pause the listing in Etsy Ads, don’t delete anything. Let it run on organic search while you improve conversion.
• Shift spend to your proven converters (or your “almost there” listings that get favorites/carts organically).

Why it’s getting clicks but not sales (common causes):

• Mismatch between the search term and the product (your tags/title are pulling in the wrong shopper, so they click… then bounce).
• Price + shipping sticker shock (especially if competitors show a lower delivered price).
• Main photo isn’t matching expectations (click-worthy, but the next photos don’t confirm size/material/details fast enough).
• Offer/variation confusion (people click for one version, but the default selection/first image is a different version).
• Weak conversion signals: longer processing time, no reviews for that item/category, unclear sizing, or missing “what you get” details.

If you want to keep some data coming in without bleeding money, a middle-ground option is to pause it for 1–2 weeks, update the Etsy listing (photos, first 2 lines of description, price/shipping, variations, tighter keywords), then turn it back on and re-check after another chunk of clicks. If it still can’t convert after improvements, it’s usually not an “ads” problem—it’s a product/positioning problem, and your ad dollars are better spent elsewhere.

If you tell me the item type + price point + shipping cost/processing time, I can help you pinpoint the most likely conversion blocker and what to change first.