What is Etsy’s 2026 Color of the Year, and why does it look different in announcements?

Hi! Etsy’s 2026 Color of the Year is Patina Blue—a blue‑green shade inspired by the weathered “patina” you see on aged copper. As of Etsy’s official announcement (Dec 10, 2025), Etsy describes the color and the vibe, but they don’t publish an official seller-facing color spec like a hex code, Pantone number, or RGB value, so you shouldn’t feel like you’re missing “the one correct” shade.

What you’re noticing in the announcement images (some reading greener/teal vs. others reading bluer) is normal, and it usually comes down to a few things:

• Different lighting + white balance (warm indoor light pushes it greener; cooler light pushes it bluer)
• Surrounding colors/materials (copper/brass nearby can make the blue look greener; whites/grays can make it look bluer)
• Texture + finish (matte fabric vs. glossy ceramic vs. metallic finishes all reflect color differently)
• Screen differences (phones/monitors show blue-green hues wildly differently)

If you want a practical way to use this for Etsy SEO + merchandising (without chasing a nonexistent hex code), here’s what tends to work best:

How to interpret “Patina Blue” as a seller

• Treat it as a blue‑green family, not a single swatch: think “oxidized copper / verdigris-inspired blue.”
• Use it as a styling color (props, backdrops, ribbons, packaging accents, mockup elements) more than something you force your product photos to become.

How to keyword it (without being misleading)
Use “patina blue” when it genuinely fits, and support it with close-match phrases shoppers already search:

• “patina blue”, “blue patina”, “blue‑green”, “teal blue”, “verdigris”, “oxidized copper”, “copper patina”, “blue copper”

How to edit listing photos so it looks consistent

• Aim for accurate color first (neutral whites/skin tones), then let the patina-blue accent sit naturally.
• Keep your edits consistent across listings (same preset, same white balance approach), and avoid heavy filters that shift blues/greens.
• If color accuracy matters for the purchase, consider adding a quick note in your description like: “Colors may vary slightly by screen and lighting.” (Simple, honest, and it reduces returns.)

If you tell me what you sell (jewelry, home decor, apparel, digital prints, etc.) and whether Patina Blue is your product color or just your styling theme, I can suggest a couple of tight tag/title combos that usually read well for Etsy search.