How to Recover a Dead Etsy Listing
Revive dead Etsy listings with smart SEO, renewal timing, fresh photos and keywords that boost traffic, restore visibility and get your shop selling again.
I sell small, low-cost items, and I mail some orders using USPS First Class Letter (letter mail rather than a fully trackable package). A buyer says their order is marked delivered on Etsy, but they can’t find it and they’re asking for a replacement.
Since this shipping method doesn’t provide the same level of tracking as a package, I’m not sure what the best policy is. Should I ask them to wait a few days and check with their local post office, offer a replacement or refund, or treat it as a lost mail situation? Also, how does Etsy usually handle cases like this when the order shows delivered but it was sent via letter mail?
Hi! If an Etsy order sent as a USPS First Class Letter shows “delivered” but the buyer can’t find it, the best move is usually: ask them to do a quick “delivered-but-missing” checklist and wait a short window (because letter mail scans can be early or mis-scanned), then decide whether you’ll replace/refund as a customer-service choice—especially since letter mail isn’t truly trackable like a package.
Here’s a simple, seller-friendly way to handle it:
1) First response (same day): ask them to check + wait a bit
Have the buyer:
2) If it’s still missing after the wait
Ask them to contact (or you can suggest they contact) their local USPS post office and say it was “marked delivered but not received.” With packages, USPS can sometimes provide GPS info; with letter mail they usually can’t do as much—but it’s still worth trying, especially in apartments.
3) Then choose your shop policy outcome
Because this is a low-cost item and letter mail is higher-risk, pick a policy you can apply consistently:
Whichever you pick, spell it out kindly and keep it consistent so you don’t end up debating each case.
How Etsy usually handles cases when it says “delivered” (especially with letter mail)
If you tell me which method you used (Etsy letter label vs stamp, and whether Etsy shows a tracking number), I can suggest the safest exact wording to send the buyer and what outcome is most likely if they open a case.
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