Etsy Featured Listings: How to Curate Your Shop Homepage
Etsy featured listings help spotlight bestsellers on your Shop Home; pick 4 (or sections), order them for cohesive photos, and rotate a queued set for seasons.
I run an Etsy shop and recently received a message labeled as coming from Etsy Seller Growth. It’s in my “From Etsy” inbox and shows the Etsy staff badge, so it appears legitimate.
What is this type of message usually for, and is there anything I should do (or avoid doing) before replying or following any links they include?
Hi! An “Etsy Seller Growth” note in your From Etsy inbox with the Etsy staff badge is typically an official outreach from Etsy’s team that focuses on helping shops grow—things like sharing feature updates, recommending next steps to improve your Etsy listings (SEO, photos, shipping settings), inviting you to try certain seller tools (like Etsy Ads or promos), offering educational resources, or occasionally asking if you want to participate in research/beta tests or get feedback on your shop.
Before you reply or click anything, I’d do these quick safety checks (even when it looks legit):
If the message is simply offering advice, inviting you to opt into something, or asking a non-sensitive question, it’s generally fine to reply—but keep your response limited to business context (e.g., what you sell, what you’re trying to improve) and not account security details. If you want, paste the text of the message here (remove any personal details) and I’ll help you sanity-check whether anything in it looks off.
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