Why do I get lots of Etsy views and visits but no orders?

Hi! This is super common early on—on Etsy, “visits” are the number of shopping sessions that reached your shop/listings, and “views” are how many listing pages were looked at during those visits. So if one person clicks in and browses 6 of your listings, that’s typically 1 visit + 6 views. A “big gap” (more views than visits) usually just means people are clicking around… but something is stopping them from buying.

The reason you can get lots of Etsy views/visits without orders usually falls into one (or more) of these buckets: the traffic isn’t the right buyer, the listing isn’t convincing enough, or there’s a trust/price/shipping snag at checkout.

Here’s what I’d focus on first (highest impact, fastest to diagnose):

1) Check traffic quality (are the right people landing on the right listings?)
If your Etsy SEO (titles/tags) is pulling in broad or mismatched searches, you can get plenty of clicks but low intent. In your Etsy stats, look at:

• Search terms that bring visits: are they exactly what you sell, or “close but not quite”?
• Which listings get the most visits: are those your best, clearest, most giftable/useful products—or are they “pretty” but confusing?

Quick fix: tighten titles/tags toward buyer-intent phrases (material, size, use-case, recipient, occasion) rather than vague/descriptive-only keywords.

2) Make the first 3 seconds of the listing do more work (photos + offer clarity)
Most conversion problems are “I don’t get it / I’m not sure it’ll work for me” problems.

• Your main photo should instantly show what the item is and the scale.
• Add at least one use/scale photo (in hand, on body, next to common object).
• If it’s customizable, show examples of personalization and a simple options image.
• If it’s digital, make it painfully clear it’s a digital download (and show what files/pages look like).

3) Price + shipping can quietly kill conversions
Even if your item price is competitive, buyers often bounce when they see:

• shipping feels high or unclear,
• delivery date is too slow,
• processing time looks long for the category,
• they can’t tell if it ships from their country.

Quick checks:

• Make sure your processing time is realistic but not overly conservative.
• Make shipping feel “safe”: clear dispatch times, packaging note, and delivery expectations in your description (and photos help too).

4) Trust signals (especially with a new shop)
With only one order, buyers have to take a leap. Improve reassurance:

• Fill out shop sections (About, policies, FAQ).
• Add a photo of packaging or “what arrives” slide.
• If applicable, add “made to order,” materials, care instructions, and your quality promise (without overpromising).

5) Listing usability: variations, personalization box, and “add to cart” friction
A surprising number of no-order shops have minor setup issues:

• Variations are confusing (too many options, unclear labels).
• Personalization instructions are buried.
• The buyer can’t tell what’s included.

If you want a simple rule: a buyer should know exactly what they’re getting (size, quantity, material, how to choose options) without reading a wall of text.

What’s a “normal” ratio?
There isn’t one perfect ratio, but generally new shops often see low conversion until listings are dialed in and reviews build. Instead of fixating on views vs visits, watch your conversion rate (orders ÷ visits) per listing. If one listing is getting most visits but no sales, that listing is your best “test lab” to improve first.

If you tell me (1) what you sell, (2) your average item price, (3) whether you use Etsy Ads, and (4) your top 2–3 search terms from Stats, I can help you pinpoint whether this is mainly a traffic mismatch, a listing/offer issue, or a price/shipping/trust issue.