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Why is my Etsy organic click-through rate high but Etsy Ads CTR very low?
Anonymous • in 7 hours • No answers yet
I run an Etsy shop and I’m noticing a big difference between my organic traffic and my Etsy Ads performance. My organic impressions are getting a very high click-through rate, but my Etsy Ads click-through rate is much lower.
What usually causes this kind of gap, and what should I adjust first (ad keywords/search terms, targeting, listing photos/titles, bids, or budgets) to improve Etsy Ads CTR without wasting spend?
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