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How can I improve my Etsy shop and listings for digital downloadable map prints?

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I recently opened an Etsy shop selling digital download map prints focused on towns in New Zealand (minimal-style, printable wall art).

I’m trying to understand whether the shop branding and listings make sense from a buyer’s perspective—especially for someone who hasn’t bought digital downloads before. Is anything unclear or missing that could be lowering trust or making it harder to purchase?

Looking at a typical listing, what are the most important changes I should make early on to improve clicks and conversions (for example: title/keywords, mockups, file details, size options, or the way customization is explained)?

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