How can I improve my new Etsy fine art photography print shop for SEO and trust?

Hi! Yes—I can absolutely review your shop presentation for “professional + trustworthy” vibes and then help tighten your Etsy SEO (titles, tags, and descriptions) for clarity and conversion. The only catch is I can’t actually see your banner/logo/listings yet, so if you paste a few key pieces here (or upload screenshots), I’ll give you very specific, line-by-line edits.

What to send (pick what’s easiest):

• Your shop name + shop announcement + “About” text (copy/paste)
• 1–3 listing URLs or screenshots of each listing (main photo + title + tags + first half of description)
• A screenshot of your shop header (banner + logo) and your “policies” area (returns/exchanges, shipping, processing time)
• Your top 10–15 best sellers/most important prints (or the ones you want to rank first)

While you grab that, here’s what most new fine art photography print shops can tighten right away to boost trust + conversion:

Trust signals Etsy buyers look for (fast wins)

• Clear “what am I buying?” in the first 2 lines of the description: giclée fine art print, unframed (if true), paper type, sizes, ships from, processing time.
• Consistent branding: banner/logo should match your listing style (same vibe, same typography, same color palette).
• Shop announcement that reads like a real studio: one sentence about your work + one about fulfillment + one about customer support.
• Photos that remove doubt: at least one close-up texture/detail, one in-room mockup, and one “size reference” image (even a simple size chart graphic).
• Policies that feel fair: be transparent about custom prints, damage in transit, and how you handle replacements.

How to tighten Etsy titles (without keyword-stuffing)
Aim for: Primary keyword + subject + style/mood + location (if relevant) + size/material signal. Keep it readable—buyers click when it sounds like art, not a spreadsheet.

Example structure:

• “Landscape Photography Print, Mountain Sunset Wall Art, Giclée Fine Art Print, Travel Photo Decor, [Location]”

A few tips:

• Put your strongest phrase first (what you most want to rank for).
• Avoid repeating the same word 4–5 times (“print print wall art print”).
• If it’s truly travel/location-specific, include the location once (people do search it).

Tags strategy that usually works better for photography
Use tags for synonyms and intent, not copies of the title. Mix:

• Product type: “photography print”, “giclee print”, “fine art print”
• Subject: “mountain landscape”, “ocean photo”, “desert wall art”, etc.
• Room/intent: “living room decor”, “office wall art”, “entryway art”
• Style/mood: “minimalist wall art”, “moody landscape”, “neutral decor”
• Gift intent: “gift for traveler”, “housewarming gift”
  Try to avoid super-broad single words (like “art”) unless you have room.

Descriptions that convert (simple, buyer-first)
Your first 3–5 lines should answer the buyer’s silent questions. A strong template:

1. One-sentence hook (what it is + vibe)
2. Bullet specs (size options, paper, border, finish, unframed/framed, processing time)
3. Shipping/packaging reassurance
4. “How to choose a size” + where it looks good
5. Friendly CTA (“Message me for custom sizing/cropping” if you offer it)

If you paste one of your current descriptions, I’ll rewrite it in your voice (cleaner, more confident, and less repetitive).

One important question before I start editing: are your prints “unframed print only,” or do you offer framed/canvas options too? And do you print/ship yourself or through a print partner? Those two details change the best wording for trust and SEO.

Send over your shop text + 1–3 listing examples (even just copy/paste title + tags + first paragraph of the description), and I’ll respond with: (1) what feels most/least professional, (2) exact rewritten titles, (3) a better tag set, and (4) a tightened description that’s more likely to convert.