Etsy Featured Listings: How to Curate Your Shop Homepage
Etsy featured listings help spotlight bestsellers on your Shop Home; pick 4 (or sections), order them for cohesive photos, and rotate a queued set for seasons.
I sell physical items on Etsy, and a buyer just contacted me saying their order arrived broken. Tracking shows it was delivered about a month ago, and they sent photos that do show damage.
My shop policies allow returns/exchanges within 14 days of delivery, but I don’t specifically mention how I handle items reported as damaged after delivery. What’s the best way to respond in this situation, and should I offer a refund, a replacement, or ask the buyer to open a case through Etsy?
Hi! Since the photos show real damage, I’d treat this as a “arrived damaged” issue (separate from a normal return) and reply kindly, then offer a clear resolution right away—usually either a free replacement or a refund. Even though your shop policy says 14 days for returns/exchanges, Etsy buyers can still use the “Help with order” flow and potentially open a case for damage within Etsy’s allowed timeframe (and Etsy won’t assist after a longer cutoff—Etsy mentions they can’t support refunds after 180 days), so it’s best to handle it calmly and document everything.
Here’s the approach I’d take:
1) Respond fast, empathetic, and solution-first
Thank them for the photos, apologize that it arrived broken, and confirm you’ll make it right. Then ask 2 quick questions that help you decide the best path:
2) Pick the cleanest resolution (replacement vs refund)
If the item is low-cost and clearly broken, many sellers don’t require a return (it’s usually not worth the extra friction). If it’s higher value, you can offer a return-for-refund, but if you do, you should generally cover return shipping for an “arrived damaged” situation.
3) When to suggest opening an Etsy case
Don’t lead with “open a case” as your only option (it can feel dismissive), but it’s totally reasonable to mention it as a way to get them helped quickly—especially if you shipped on time with tracking and the order may qualify for Etsy’s Purchase Protection.
A good way to phrase it is: you’re happy to resolve it directly or if they’d rather, they can open a case through Etsy and Etsy will review/refund according to their process.
4) Message you can copy/paste
“Thanks so much for reaching out—and I’m really sorry your item arrived broken. I appreciate the photos. I definitely want to make this right for you.
Just to confirm, could you send a photo of the outside of the box and the packing materials (if you still have them)? Also, would you prefer (A) a free replacement shipped out to you, or (B) a full refund?
If you’d rather have Etsy step in, you can also use ‘Help with order’ on the order and Etsy can review the damage claim—either way, I’ll cooperate to get this resolved quickly.”
5) Protect yourself for next time (quick policy tweak)
After you resolve this one, update your shop policies/FAQ to add something like: “Please report shipping damage within X days of delivery and include photos of the item and packaging.” (You can keep your 14-day return window for regular returns, but damage is its own category.)
If you tell me roughly the item price range and whether it was shipped with tracking/insurance, I can suggest which option (replace vs refund vs case) is most likely to be the least costly and least stressful for you.
Related questions
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I shipped an Etsy international order via USPS, but tracking has been stuck for weeks after acceptance. What can I do, and when should I refund or replace?
My Etsy order tracking shows delivered, but the buyer says it wasn’t received. What should I do next to handle a refund, replacement, or claim?
I sell physical items on Etsy and a buyer opened a “not delivered” case, but tracking shows delivered. How do I confirm tracking and will an open case hurt my shop?
My Etsy shop was closed and I have a negative seller balance from refunds. Will Etsy send it to collections or take legal action before I can repay?
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