Etsy Featured Listings: How to Curate Your Shop Homepage
Etsy featured listings help spotlight bestsellers on your Shop Home; pick 4 (or sections), order them for cohesive photos, and rotate a queued set for seasons.
I sell digital character “adopts” (a one-time purchase where the buyer receives the unwatermarked artwork and usage rights). I’m getting orders, but I can’t find the correct way to deliver the digital file and mark the order as complete in Etsy.
My listing may be set up incorrectly because the order doesn’t show an obvious “complete” or “upload file” option on my end. What’s the right way to set up and fulfill a digital adopt listing on Etsy so the buyer receives the file and the order is properly completed?
Hi! On Etsy there are two different “digital” flows, and which one you picked is why you’re not seeing an obvious “upload file / complete order” button.
If your listing is an instant download (pre-made digital file), Etsy considers the order fulfilled automatically as soon as payment clears—there’s usually no manual “complete” step, and you can’t upload a different unwatermarked file per buyer. For one‑of‑a‑kind character adopts, you usually want the other option: a made‑to‑order digital listing, where you upload the buyer’s final file when you’re done and then complete the order.
This is easiest on a desktop browser (the Etsy Seller app can hide options depending on the order type).
Once you do that, Etsy sends the buyer a notification and the files are delivered through Etsy’s digital download system (so you’re covered for “delivery” on-platform).
If you tell me whether your current listing is set to Digital or Physical, and whether it shows as Instant download or Made to order, I can tell you exactly what you need to change with the least disruption to your existing listing.
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