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How to Increase Repeat Customers on Etsy
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Will Etsy send my thank-you coupon again to repeat customers?
Anonymous • in 2 hours • 1 answer
I run an Etsy shop and have a post-purchase “thank you” coupon set up (10% off) that Etsy sends after an order. A customer used it and has now placed another order as a repeat buyer.
When the same customer buys again, will Etsy automatically send that thank-you coupon again after their new purchase, or is it only sent once per customer?
Answers
Hi! In most cases, yes—Etsy will send your “thank you” targeted offer again after a repeat customer’s new purchase, but only if they don’t already have an active thank-you coupon from your shop sitting in their inbox (and they’re opted in to Etsy marketing emails).
A couple quick details that affect what happens:
- Only one Thank You offer per buyer at a time: Etsy won’t send them another thank-you coupon if they already have an unexpired/unused thank-you coupon from you.
- If they used the previous one: Once they’ve redeemed it, they generally can be eligible to receive a new thank-you coupon after their next completed order.
- Opt-in matters: If the buyer has opted out of Etsy’s promo/marketing emails, they may not receive targeted offer emails at all.
So for your repeat buyer: if they already used the first code, they’ll typically get a new thank-you coupon after this order is marked complete; if they still have an unused one active, Etsy usually won’t send another yet.
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