Will Etsy send my thank-you coupon again to repeat customers?

Hi! In most cases, yes—Etsy will send your “thank you” targeted offer again after a repeat customer’s new purchase, but only if they don’t already have an active thank-you coupon from your shop sitting in their inbox (and they’re opted in to Etsy marketing emails).

A couple quick details that affect what happens:

• Only one Thank You offer per buyer at a time: Etsy won’t send them another thank-you coupon if they already have an unexpired/unused thank-you coupon from you.
• If they used the previous one: Once they’ve redeemed it, they generally can be eligible to receive a new thank-you coupon after their next completed order.
• Opt-in matters: If the buyer has opted out of Etsy’s promo/marketing emails, they may not receive targeted offer emails at all.

So for your repeat buyer: if they already used the first code, they’ll typically get a new thank-you coupon after this order is marked complete; if they still have an unused one active, Etsy usually won’t send another yet.