Can I add my other Etsy shop link in listing photos when moving listings?

Hi! I wouldn’t put a “go to my other shop” link inside your listing photos—Etsy photos should primarily show the product, and text overlays/watermark-style notes can hurt conversion (and sometimes eligibility for certain Etsy placements/ads), plus the “link” won’t be clickable anyway. It’s usually cleaner (and safer) to handle the transition with your old shop’s shop announcement/banner/About section, and only use your listings for actual items that are truly for sale.

What tends to work best during an Etsy shop transition:

• Move the listings to your main shop first (so the new listings are live).
• In the old shop, add a clear Shop Announcement like: “These designs have moved to my other Etsy shop: (ShopName). Search Etsy for ‘ShopName’.” (Use the shop name, not a URL.)
• Update the old shop banner with a short “We moved to ShopName” note (again, no URL needed).
• If you want, add the new shop in the About/Related Links area (that’s the one place Etsy typically makes links clickable).

If you’re worried about confusing repeat buyers who favorite old items: you can also leave the bestsellers active in the old shop for a short overlap period (same photos/branding), then phase them out once the main shop versions have momentum—this reduces the “where did it go?” problem without needing photo callouts.

If you tell me whether the two shops sell the same brand/products (or very different lines), I can suggest the cleanest overlap plan and what to say in your announcement so it doesn’t spook buyers.