Can I include a free PDF guide with Etsy physical product orders?

Hi! Yes—you can bundle a free PDF guide with a physical Etsy order, and it can be a really nice value-add (it often boosts perceived value and reduces “how do I use this?” messages). The main thing is how you deliver it: sending an external download link in a post‑purchase message can create trust/friction issues, so the safest, smoothest approach is usually to send the PDF as an Etsy Messages attachment (or include a printed insert in the package).

A few Etsy rules + buyer-experience points to keep in mind:

1) Avoid making buyers click off-Etsy links if you can
Lots of buyers are (rightfully) trained to be suspicious of “here’s a link” messages because of phishing scams on marketplaces. Even if your link is legit, some buyers won’t click it, and a few may mark the message as spam. If you can, attach the PDF directly in Etsy Messages instead.

2) Etsy Messages can send PDFs (but your “auto” message can’t attach files)
You can attach up to 3 files in Etsy Messages, including .pdf. The catch is that your built-in post‑purchase “Message to Buyers” is just text on the receipt/email—it doesn’t include file attachments.
Practical workaround: use a Saved Reply/Quick Reply and send one manual message per order with the PDF attached (it’s usually a 10–20 second step once you get the rhythm).

3) Be crystal clear in your Etsy listing that the main item is physical
Since your Etsy listing is a physical product, keep the listing description/photos focused on the physical item, and mention the PDF as a “free bonus guide” so nobody thinks they’re buying a digital download. A short line like “Free PDF guide included after purchase” is enough.

4) Don’t ask for their email to deliver it
Requesting emails can raise red flags for buyers (and it’s unnecessary here). Keep delivery inside Etsy Messages (attachment) or include a small card/insert in the package with simple instructions.

5) Keep the bonus truly “bonus”
If the guide contains essential instructions needed to use the product safely/correctly, consider also including the essentials as a printed insert, because some buyers won’t see Etsy messages right away (or they’re purchasing as a gift).

If you tell me what kind of product you sell (just the category—no private info), I can suggest the cleanest workflow and wording for your listing + the exact message text to send so it doesn’t feel spammy.