Psychological Pricing Strategies for Etsy
Boost Etsy sales with joyful psychological pricing tips—charm prices, anchoring, bundles, urgency and value cues tailored to handmade, digital and craft shops.
I sell physical products on Etsy, and I occasionally get messages about items arriving damaged or not as expected.
A recent customer says their item arrived scratched and is requesting a refund. In this situation, am I allowed to offer a replacement instead of a refund, or do I need to follow the buyer’s request? If I can offer a replacement, what’s the best way to propose it without causing a dispute?
Hi! Yes—you’re allowed to offer a replacement on Etsy, but you generally can’t force a replacement if the buyer is clearly asking for a refund. The smoothest path (and the one least likely to turn into a case) is to quickly acknowledge the problem, ask for a couple of photos, and then give the buyer a clear choice: free replacement or refund (usually after a return, unless it’s not worth shipping back).
A good way to propose it without escalating things is to keep it simple, buyer-first, and “options-based”:
Here’s a message template you can copy/paste and tweak (keeping it friendly helps a lot):
“Hi [Name], I’m really sorry your item arrived scratched—that’s not what I want for you. If you can send a quick photo of the scratch (and the packaging, if possible), I’ll get this resolved right away. You can choose whichever you prefer: (1) I send a free replacement, or (2) I process a refund (typically once the item is returned). Just reply with your preference and I’ll take care of it.”
A couple extra tips to reduce dispute risk:
If you tell me whether your shop policies currently accept returns/exchanges for damaged items (and whether the buyer opened a “Help with order” request yet), I can help you tailor the exact wording for your situation.
Related questions
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