What to Know Before Changing Your Etsy Shop Name
Discover rules, limits and branding tips for changing your Etsy shop name so you protect SEO, keep customers, refresh your brand and choose a memorable new URL.
I’m an Etsy seller and I want to rename my shop because I’m switching to different products (not related to what I originally sold). I’m trying to do it from the Etsy website on mobile, but I only see options to edit my shop title and announcement—there’s no place to change the actual shop name.
Is there a way to change an Etsy shop name on mobile, or do I need to use a desktop browser (like a Chromebook) to do it?
Hi! You can change your actual Etsy shop name, but it usually won’t show up in the Etsy app, and on a phone browser Etsy sometimes hides it unless you’re in the full Shop Manager view (often “desktop mode”). The place you’re looking is correct—Shop Manager → Settings → Info & Appearance → Shop name → Change—it’s just not always visible on mobile unless the page is showing the full layout.
If you want to do it from your phone, try this:
If you still don’t see “Shop name / Change,” do this instead:
A Chromebook works great for this because it’s already using a desktop-style browser, so yes—using your Chromebook (or turning on desktop mode on your phone) is the simplest fix.
Quick heads-up: changing your Etsy shop name also changes your shop URL, and Etsy shows a “name changed” indicator to buyers for a while—so after you rename, update your shop banner/icon, announcement, About section, and any listing photos that mention the old name.
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