SpySeller

How do I get constructive feedback on an Etsy listing (photos, SEO, and pricing)?

AAnonymous
1 answer

I’m an Etsy seller and I’m trying to improve one of my listings, but I’m not sure what to prioritize. I suspect the photos could be stronger, and I also want to make sure the title, tags, description, and pricing are helping the listing get found and convert.

What are the most important things to review in an Etsy listing, and what specific photo and SEO improvements should I focus on first?

Answers

Hi! If you want constructive feedback that actually moves the needle, prioritize your Etsy listing in this order: photos (click + trust) → offer clarity (what it is, size, variations, shipping) → price/value presentation → Etsy SEO (title/tags) → description polish. Photos and clarity usually give the fastest conversion lift; SEO helps more people find you, but it won’t “fix” a listing that looks unclear or risky to buy.

What to review first (highest impact)

1) Photos (your #1 priority)
Your photos decide whether shoppers click and whether they feel confident buying.

Focus on these first:

  • Thumbnail strength: Can someone understand what it is in 1 second on a tiny screen? Use a clean hero shot, tight crop, bright lighting, minimal clutter.
  • Clarity + scale: Add at least one photo that clearly shows size (in-hand, on-body, next to a common object) and one that shows dimensions visually (not just text).
  • Angles + details: Show front/back, close-ups of texture, edges, hardware, personalization areas, etc.
  • What’s included: If it’s a set, show the full set. If props aren’t included, avoid confusing styling or add a photo that shows exactly what the buyer gets.
  • Lifestyle (1–2 max): Use lifestyle images to show use/context, but don’t replace clear product shots with “pretty” shots.

Quick photo checklist that tends to convert:

  • 1 hero on white/neutral background (thumbnail-friendly)
  • 1 lifestyle/in-use
  • 1 size/scale
  • 2–3 detail close-ups
  • 1 “what you get” / packaging / gift-ready (if relevant)
  • 1 variations/options labeled (more on that below)

2) Offer clarity (this fixes confusion that kills sales)
Before tweaking keywords, make sure a buyer can answer quickly:

  • What exactly is it (materials, finish, quantity)?
  • What size is it (in the photo AND in text)?
  • What are the options (variations) and which one is shown?
  • How soon will it ship (processing time) and from where?
  • Care instructions / durability expectations (when relevant)

A super effective upgrade: add one simple “info” image (a clean graphic) with size, materials, what’s included, and key options. This reduces messages and increases conversion.

3) Pricing (positioning + perceived value)
Pricing feedback is most useful when it includes your market context. A few “safe” pricing checks:

  • Are you pricing for the exact same type of item (materials, size, handmade vs. manufactured, personalization included, shipping included or not)?
  • Does your listing visually justify the price? (Photos, packaging, detail shots, finishes, branding, guarantees/returns clarity.)
  • If you’re higher priced: make the value obvious (quality, process, materials, customization, gift-ready, warranty/care).
  • If you’re lower priced: make sure it doesn’t look “too cheap to trust.” Sometimes slightly higher + better photos converts better.

Etsy SEO improvements to do next (fast wins)

1) Title: lead with your best phrase (not your shop story)

  • Put the main keyword phrase in the first ~40 characters where it’s most visible.
  • Write for humans first, then Etsy search. Avoid a wall of repeated keywords.
  • Include 1–2 secondary phrases that reflect how people shop (recipient, occasion, style, material).

Example structure:

  • Primary keyword + key attribute | secondary keyword | use case/recipient

2) Tags: cover different ways shoppers search
Instead of repeating the same idea 13 times, aim for variety:

  • Product type (what it is)
  • Primary material
  • Style/aesthetic (minimalist, boho, cottagecore, etc.)
  • Use/occasion (gift, wedding, nursery, office)
  • Recipient (for him, for her, teacher, mom)
  • Feature (personalized, custom name, engraved, refillable, etc.)
  • Size/shape/color if it’s a major buying factor

Tip: don’t stress about plurals/spelling variations too much—focus on meaningful different phrases.

3) Description: write to convert (SEO is secondary here)
Etsy SEO is driven mostly by title/tags, but the description helps conversion and can reduce returns.

Make the first 2–3 lines super scannable:

  • One-sentence value proposition
  • Top 3 buyer questions answered (size, materials, how it’s made/used)
  • Shipping/processing clarity

Then add:

  • Details (dimensions, materials, care)
  • Personalization instructions (exactly what to type)
  • What’s included
  • Returns/exchanges (keep it calm and clear)

How to get truly constructive feedback (without guessing)

If you want feedback that’s specific (not “looks nice!”), ask reviewers to answer these:

  • “In 3 seconds, what do you think this product is and what would you use it for?”
  • “What questions do you still have before buying?”
  • “What would make you trust this seller more?”
  • “What feels unclear about options/size/shipping?”
  • “Would you pay this price? If not, what would you need to see to justify it?”

And try to get feedback from:

  • Ideal customers (people who’d actually buy this type of thing)
  • Other Etsy sellers in your niche (for SEO + pricing reality checks)
  • Someone unfamiliar with your product (for clarity and confusion spotting)

If you want, paste your listing title + the first photo description (what it shows), your current tags, your price range, and what the item is (materials/size). I can tell you what I’d prioritize fixing first and suggest a stronger title/tag set without keyword-stuffing.

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