Etsy Featured Listings: How to Curate Your Shop Homepage
Etsy featured listings help spotlight bestsellers on your Shop Home; pick 4 (or sections), order them for cohesive photos, and rotate a queued set for seasons.
I’m a new Etsy seller and I just received my first order for a digital download.
What’s the correct way to deliver the file—should I send it through Etsy Messages, or is it supposed to be delivered automatically through the digital download system? Also, in the Etsy mobile app I don’t see an option to mark the order as complete like I do for physical orders—how do I complete a digital order?
Hi! Congrats on your first sale—if your listing is set up as an instant digital download, Etsy delivers it automatically once the payment clears, and you don’t manually “mark it complete.” The order will basically complete on its own because there’s nothing to ship.
A couple quick clarifications so you know what you’re looking at:
1) Instant Download (most common)
2) Made-to-order / custom digital (you deliver after purchase)
If you sold a personalized file (name/date/custom text, etc.), Etsy treats it differently: you need to upload the finished file to the order and then tap Complete order so Etsy releases the download to the buyer.
If you don’t see that option in the Etsy mobile app, it’s usually because the app is limited in what it shows for some digital workflows. The safest fix is:
Should you send the file via Etsy Messages?
Only as a backup or for communication. For normal digital downloads, you want the file delivered through Etsy’s digital download system, because that’s where buyers expect to retrieve it and it keeps everything tied to the Etsy order. If you message it instead, buyers often get confused (and you lose the “Download files” convenience on their end).
If you tell me whether your listing was set as Instant Download or Made-to-order, I can walk you through the exact taps/screens you should see.
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